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EICHERMOT — earnings call

The transcript as filed. Every paragraph is addressable: its link names the page and the position it sits at in the call.

Questions and answers

System · Call Header

‭“Q3 FY '25 Earnings Conference Call”‬ ‭February 10, 2025‬ ‭M‬‭ANAGEMENT‬‭:‬ ‭M‬‭R‬‭.

S‬‭IDDHARTHA‬‭L‬‭AL‬‭– M‬‭ANAGING‬‭D‬‭IRECTOR‬‭& C‬‭HIEF‬ ‭E‬‭XECUTIVE‬‭O‬‭FFICER‬‭– E‬‭ICHER‬‭M‬‭OTORS‬‭L‬‭IMITED‬ ‭M‬‭R‬‭.

B.

G‬‭OVINDARAJAN‬‭– C‬‭HIEF‬‭E‬‭XECUTIVE‬ ‭O‬‭FFICER‬‭-R‬‭OYAL‬‭E‬‭NFIELD‬‭& M‬‭ANAGING‬‭D‬‭IRECTOR‬‭–‬ ‭E‬‭ICHER‬‭M‬‭OTORS‬‭L‬‭IMITED‬‭.‬ ‭M‬‭S‬‭.

V‬‭IDHYA‬‭S‬‭RINIVASAN‬‭– C‬‭HIEF‬‭F‬‭INANCIAL‬‭O‬‭FFICER‬‭–‬ ‭E‬‭ICHER‬‭M‬‭OTORS‬‭L‬‭IMITED‬ ‭M‬‭R‬‭.

V‬‭INOD‬‭A‬‭GGARWAL‬‭– M‬‭ANAGING‬‭D‬‭IRECTOR‬‭& C‬‭HIEF‬ ‭E‬‭XECUTIVE‬‭O‬‭FFICER‬‭- VECV & V‬‭ICE‬‭C‬‭HAIRMAN‬‭--‬ ‭E‬‭ICHER‬‭M‬‭OTORS‬‭L‬‭IMITED‬ ‭M‬‭S‬‭.

V‬‭IDHYA‬‭S‬‭RINIVASAN‬‭– C‬‭HIEF‬‭F‬‭INANCIAL‬‭O‬‭FFICER‬‭–‬ ‭E‬‭ICHER‬‭M‬‭OTORS‬‭L‬‭IMITED‬ ‭M‬‭ODERATOR‬‭:‬ ‭M‬‭R‬‭.

M‬‭UKESH‬‭S‬‭ARAF‬‭– A‬‭VENDUS‬‭S‬‭PARK‬ ‭Page‬‭1‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Moderator:‬ ‭Ladies‬‭and‬‭gentlemen,‬‭good‬‭day,‬‭and‬‭welcome‬‭to‬‭Eicher‬‭Motors‬‭Limited‬‭Q3‬‭FY‬‭'25‬‭Earnings‬ ‭Conference‬‭Call.‬‭As‬‭a‬‭reminder,‬‭all‬‭participant‬‭lines‬‭will‬‭be‬‭in‬‭the‬‭listen-only‬‭mode‬‭and‬‭there‬ ‭will‬‭be‬‭an‬‭opportunity‬‭for‬‭you‬‭to‬‭ask‬‭questions‬‭after‬‭the‬‭presentation‬‭concludes.‬‭Should‬‭you‬ ‭need‬‭assistance‬‭during‬‭this‬‭conference,‬‭please‬‭signal‬‭an‬‭operator‬‭by‬‭pressing‬‭star‬‭and‬‭then‬‭zero‬ ‭on your touch-tone phone.

Please note that this conference is being recorded.‬ ‭I‬‭now‬‭hand‬‭the‬‭conference‬‭over‬‭to‬‭Mr.‬‭Mukesh‬‭Saraf‬‭from‬‭Avendus‬‭Spark.‬‭Thank‬‭you,‬‭and‬ ‭over to you, sir.‬ ‭Mukesh‬‭Saraf:‬ ‭Thank‬‭you,‬‭Darwin.‬‭Good‬‭evening,‬‭everyone.‬‭Mukesh‬‭Saraf‬‭here‬‭from‬‭Avendus‬ ‭Spark.‬ ‭Appreciate‬‭everybody‬‭logging‬‭in.‬‭From‬‭the‬‭management‬‭team,‬‭I'm‬‭pleased‬‭to‬‭host‬‭Mr.‬ ‭Siddhartha‬‭Lal,‬‭Executive‬‭Chairman,‬‭Eicher‬‭Motors‬‭Limited;‬‭Mr.‬ ‭Vinod‬ ‭Aggarwal,‬‭Vice‬ ‭Chairman,‬‭Eicher‬‭Motors‬‭Limited‬‭and‬‭MD‬‭and‬‭CEO‬‭of‬‭VECV;‬‭Mr.‬‭B.‬‭Govindarajan,‬‭M.D.,‬ ‭Eicher‬‭Motors‬‭Limited‬‭and‬‭CEO,‬‭Royal‬‭Enfield;‬‭and‬‭Ms.‬‭Vidhya‬ ‭Srinivasan,‬‭CFO,‬‭Eicher‬ ‭Motors Limited.‬ ‭I'll‬‭now‬‭hand‬‭over‬‭the‬‭call‬‭to‬‭the‬‭management‬‭for‬‭opening‬‭remarks,‬‭post‬‭which‬‭we'll‬‭begin‬‭the‬ ‭Q&A.

Over to you, sir.‬ ‭Siddhartha‬‭Lal:‬ ‭Hi.‬‭Good‬‭evening,‬‭everyone.‬‭This‬‭is‬‭Siddhartha‬‭Lal‬‭here,‬‭and‬‭welcome‬‭everyone‬‭to‬‭Eicher‬ ‭Motors‬‭Limited‬‭earnings‬‭call‬‭for‬‭the‬‭third‬‭quarter‬‭ending‬‭December‬‭31st,‬‭2024.‬‭This‬‭has‬‭been‬ ‭a‬‭landmark‬‭quarter‬‭for‬‭us‬‭at‬‭Eicher‬‭Motors‬‭with‬‭significant‬‭milestones‬‭and‬‭strong‬‭performance‬ ‭across‬‭both‬‭Royal‬‭Enfield‬‭and‬‭our‬‭joint‬‭venture‬‭with‬‭Volvo‬‭VE‬‭Commercial‬‭Vehicles‬‭Limited.‬ ‭We've recorded our highest ever quarterly revenue EBITDA and profit after tax in this quarter.‬ ‭Starting‬‭with‬‭Royal‬‭Enfield.‬‭We've‬ ‭had‬‭an‬‭incredible‬‭few‬‭months.‬‭And‬‭our‬‭commitment‬‭to‬ ‭pure‬‭motorcycling‬‭has‬‭translated‬‭into‬‭strong‬‭domestic‬‭growth,‬‭making‬‭this‬‭our‬‭best‬‭ever‬ ‭quarter.‬ ‭We‬ ‭launched‬‭2‬‭very‬‭special‬‭motorcycles,‬‭the‬‭Goan‬‭Classic‬‭and‬‭the‬‭Scram‬‭440,‬‭both‬ ‭rooted in authenticity and purpose-built design.‬ ‭The‬‭Goan‬‭Classic‬‭introduced‬‭at‬‭Motoverse,‬‭which‬‭is‬‭our‬‭annual‬‭event‬‭in‬‭Goa,‬‭is‬‭inspired‬‭by‬ ‭the‬‭free‬‭spirited‬‭motor‬‭culture‬‭of‬‭Goa‬‭and‬‭a‬‭place‬‭that's‬‭long‬‭been‬‭a‬‭haven‬‭for‬‭riders‬‭and‬‭for‬ ‭Royal‬‭Enfield‬‭as‬‭well.‬‭The‬‭upgraded‬‭Scram‬‭440,‬‭first‬‭unveiled‬‭at‬‭Motoverse‬‭2024,‬‭was‬ ‭launched‬‭now‬‭and‬‭is‬‭an‬‭adventure‬‭tourer‬‭crossover,‬ ‭built‬‭for‬‭those‬‭who‬‭want‬‭a‬‭motorcycle‬ ‭that's fun in the city as well as on the trails.

So it's multipurpose that way.‬ ‭This‬‭quarter‬‭also‬‭marked‬‭a‬‭defining‬‭moment‬‭in‬‭our‬‭journey‬‭towards‬‭the‬‭future‬‭of‬‭mobility.‬‭We‬ ‭took‬‭our‬‭first‬‭steps‬‭into‬‭electric‬‭mobility‬‭with‬‭the‬‭debut‬‭of‬‭our‬‭EV‬‭brand‬‭-‬‭Flying‬‭Flea‬‭and‬‭the‬ ‭progress‬‭in‬‭delivering‬‭our‬‭promise.‬‭Beyond‬‭our‬‭product‬‭launches,‬‭one‬‭of‬‭the‬‭highlights‬‭was‬‭the‬ ‭14th‬‭edition‬‭of‬‭Motoverse,‬‭where‬‭we‬‭had‬‭nearly‬‭10,000‬‭riders‬‭that‬‭came‬‭together‬‭to‬‭celebrate‬ ‭the‬‭spirit‬‭of‬‭motorcycling.‬‭It‬‭was‬‭a‬‭powerful‬‭reminder‬‭of‬‭the‬‭vibrant‬‭community‬‭that‬‭we‬‭have‬ ‭at Royal Enfield, and that fuels our journey towards a way forward.‬ ‭And‬‭as‬‭part‬‭of‬‭our‬‭social‬‭mission‬‭to‬‭support‬‭100‬‭Himalayan‬‭communities,‬‭we‬‭concluded‬‭our‬ ‭first‬‭ever‬‭edition‬‭of‬‭Journeying‬‭Across‬‭the‬‭Himalayas,‬‭which‬‭is‬‭celebrating‬‭the‬‭region's‬‭natural‬ ‭beauty,‬‭culture‬‭and‬‭traditions‬‭through‬‭artwork,‬‭photography,‬‭installations,‬‭highlighting‬‭the‬‭deep‬ ‭connections between its ecology and people.‬ ‭Page‬‭2‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Moving‬‭to‬‭VECV‬‭now.‬ ‭We‬ ‭had‬‭a‬‭strong‬‭quarter‬‭as‬‭well‬‭with‬‭market‬‭share‬‭gains‬‭across‬‭the‬ ‭board,‬‭across‬‭business‬‭segments.‬‭We‬ ‭just‬‭concluded‬‭our‬‭exciting‬‭participation‬‭in‬‭Bharat‬ ‭Mobility‬‭2025‬‭at‬‭VECV,‬ ‭where‬‭we‬‭showcased‬‭a‬‭wide‬‭range‬‭of‬‭alternate‬‭energy‬ ‭products,‬ ‭including‬‭electric‬‭buses‬‭and‬‭trucks‬‭and‬‭new‬‭small‬‭commercial‬‭vehicle‬‭platform,‬‭Eicher‬‭Pro‬‭X.‬ ‭Overall,‬‭the‬‭performance‬‭at‬‭Eicher‬‭Motors‬‭Limited‬‭has‬‭been‬‭superlative,‬‭and‬‭we've‬‭registered‬ ‭record-breaking performances of best ever across revenue, EBITDA and PAT.‬ ‭So‬‭coming‬‭to‬‭the‬‭financials,‬‭our‬‭consolidated‬‭financials‬‭for‬‭Eicher‬‭Motors‬‭Limited‬‭for‬‭third‬ ‭quarter‬‭FY‬‭24-25.‬‭EML‬‭clocked‬‭its‬‭best‬‭ever‬‭Q3‬‭revenue‬‭at‬‭INR4,973‬‭crores,‬‭marking‬‭a‬ ‭growth‬‭of‬‭19%‬‭over‬‭Q3‬‭last‬‭year.‬‭Our‬‭EBITDA‬‭is‬‭at‬‭INR1,201‬‭crores‬‭versus‬‭INR1,090‬‭crores‬ ‭last‬‭year‬‭same‬‭quarter.‬ ‭And‬‭EBITDA‬‭margin‬ ‭stood‬‭at‬‭24.2%‬‭against‬‭26.1%‬‭last‬‭year.‬‭Profit‬ ‭after‬‭tax‬‭is‬‭at‬‭INR1,171‬‭crores,‬‭which‬‭includes‬‭INR164‬‭crores‬‭of‬‭share‬‭of‬‭profit‬‭from‬‭VECV‬ ‭for EML, up 17.6% from INR 996 crores last year.‬ ‭I’d‬‭also‬‭like‬‭to‬‭take‬‭a‬‭moment‬‭to‬‭briefly‬‭tell‬‭you‬‭about‬‭some‬‭key‬‭leadership‬‭transitions‬‭that‬ ‭were‬‭approved‬‭at‬‭the‬‭Board‬‭meeting‬‭today.‬‭The‬‭Board‬‭has‬‭appointed‬‭me,‬‭Siddhartha‬‭Lal,‬‭as‬ ‭the‬‭Executive‬‭Chairman‬‭of‬‭Eicher‬‭Motors‬‭Limited.‬‭Vinod‬ ‭Aggarwal‬‭has‬‭been‬‭appointed‬‭as‬ ‭Vice‬‭Chairman,‬‭Non-Executive‬‭of‬‭EML,‬‭and‬‭that's‬‭of‬‭course,‬‭in‬‭addition‬‭to‬‭his‬‭continuing‬‭role‬ ‭of‬‭Managing‬‭Director‬‭and‬‭CEO‬‭of‬‭VE‬‭Commercial‬‭Vehicles‬‭Limited,‬‭our‬‭joint‬‭venture‬‭with‬ ‭Volvo.‬ ‭B.‬‭Govindarajan‬‭has‬‭been‬‭appointed‬‭as‬‭Managing‬‭Director‬‭of‬‭Eicher‬‭Motors‬‭Limited,‬‭while,‬‭of‬ ‭course,‬‭continuing‬‭as‬‭CEO‬‭of‬‭Royal‬‭Enfield.‬‭Additionally,‬‭we‬‭have‬‭appointed‬‭Ira‬‭Gupta‬‭and‬ ‭Arun‬‭Vasu,‬ ‭they‬‭have‬‭been‬‭inducted‬‭on‬‭Eicher‬‭Motors‬‭Limited‬‭Board‬‭as‬‭Independent‬ ‭Directors.‬ ‭We're‬ ‭also‬‭bidding‬‭farewell‬‭to‬‭our‬‭Chairman‬‭of‬‭25‬‭years,‬‭S.‬‭Sandilya,‬‭who‬‭steps‬‭into‬ ‭retirement.‬‭He‬‭has‬‭been‬‭with‬‭Eicher‬‭Group‬‭for‬‭50‬‭years,‬‭so‬‭over‬‭around‬‭5‬‭decades‬‭and‬‭has‬ ‭really‬‭been‬‭a‬‭guiding‬‭force‬‭at‬‭Eicher,‬‭shaping‬‭the‬‭company‬‭to‬‭what‬‭it‬‭is‬‭right‬‭now.‬‭And‬‭he's‬ ‭had a huge influence on our culture and our performance.‬ ‭On‬‭behalf‬‭of‬‭all‬‭of‬‭us‬‭at‬‭Royal‬‭Enfield‬‭and‬‭VECV‬‭and‬‭Eicher‬‭Group,‬‭I‬‭express‬‭my‬‭gratitude‬‭to‬ ‭Mr.‬ ‭Sandilya‬‭and‬‭wish‬‭him‬‭all‬‭the‬‭very‬‭best‬‭for‬‭his‬‭new‬‭chapter‬‭in‬‭his‬‭life.‬‭We‬‭also‬‭like‬‭to‬ ‭thank‬‭Manvi‬‭Sinha,‬‭who‬‭retires‬‭as‬‭Independent‬‭Director‬‭after‬‭the‬‭completion‬‭of‬‭her‬‭tenure‬‭of‬ ‭10‬‭years.‬‭Manvi‬‭has‬‭also‬‭had‬‭a‬‭great‬‭impact‬‭on‬‭the‬‭EML‬‭Board,‬‭and‬‭we‬‭wish‬‭her‬‭all‬‭the‬‭very‬ ‭best.‬ ‭And‬‭yeah,‬‭I'd‬‭like‬‭to‬‭heartly‬‭congratulate‬‭the‬‭next‬‭2‬‭speakers,‬‭both‬‭Govindarajan‬‭and‬‭Vinod‬ ‭Aggarwal,‬‭on‬‭their‬‭expanded‬‭roles‬‭at‬‭Eicher‬‭Motors‬‭Limited,‬‭and‬‭look‬‭forward‬‭to‬‭their‬ ‭leadership,‬‭their‬‭support,‬‭their‬‭experience‬‭in‬‭driving‬‭EML‬‭forward‬‭to‬‭the‬‭next‬‭phase‬‭of‬‭growth.‬ ‭I‬‭now‬‭hand‬‭over‬‭to‬‭Govindarajan‬‭to‬‭take‬‭us‬‭through‬‭the‬‭business‬‭highlights‬‭for‬‭Royal‬‭Enfield.‬ ‭Thanks.

Govind, over to you.‬ ‭B.‬‭Govindarajan:‬ ‭Thank‬‭you,‬‭Siddhartha.‬‭At‬‭Royal‬‭Enfield,‬‭we‬‭continued‬‭our‬‭strong‬‭growth‬‭momentum‬‭with‬ ‭exceptional‬ ‭performance‬ ‭in‬ ‭the‬ ‭third‬ ‭quarter.‬ ‭During‬ ‭this‬ ‭quarter,‬ ‭we‬ ‭sold‬ ‭2,69,039‬ ‭motorcycles,‬‭which‬‭is‬‭up‬‭by‬‭17%‬‭on‬‭Y-o-Y‬ ‭from‬‭Q3FY24‬‭basis.‬‭And‬‭in‬‭India,‬‭we‬‭sold‬ ‭Page‬‭3‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭2,41,971‬‭units,‬‭up‬‭13%‬‭from‬‭Q3‬‭of‬‭last‬‭year.‬‭While‬‭our‬‭volumes‬‭are‬‭steadily‬‭improving,‬‭the‬ ‭premium‬‭more‬‭than‬‭125cc‬‭segment‬‭itself‬‭is‬‭also‬‭showing‬‭witness‬‭of‬‭healthy‬‭growth.‬‭We‬‭have‬ ‭had‬‭a‬‭strong‬‭retail‬‭growth‬‭of‬‭7%‬‭in‬‭the‬‭sales‬‭of‬‭motorcycles‬‭in‬‭FY25‬‭(Apr-Dec);‬ ‭(12%‬‭during‬ ‭the‬‭festive‬‭period)‬‭in‬‭India.‬‭And‬‭Q3‬‭has‬‭seen‬‭the‬‭highest‬‭ever‬‭domestic‬‭retail‬‭for‬‭Royal‬ ‭Enfield.‬ ‭In‬‭the‬‭international‬‭markets,‬‭we‬‭shipped‬‭27,068‬‭units‬‭in‬‭Q3,‬‭an‬‭increase‬‭of‬‭71%‬‭over‬‭the‬‭last‬ ‭year.‬ ‭Based‬‭on‬‭the‬‭strong‬‭groundwork‬‭we‬‭laid‬‭in‬‭the‬‭first‬‭half‬‭of‬‭2024,‬‭and‬‭detailing‬‭and‬ ‭planning‬‭our‬‭launches,‬‭strengthening‬‭our‬‭operations,‬‭refining‬‭our‬‭market‬‭approach,‬‭ensured‬ ‭we're‬‭all‬‭well‬‭positioned‬‭for‬‭the‬‭months‬‭ahead.‬‭With‬‭the‬‭right‬‭products,‬‭promotion,‬‭pricing‬‭and‬ ‭presence,‬‭we‬‭created‬‭the‬‭perfect‬‭momentum,‬‭leading‬‭to‬‭our‬‭best‬‭ever‬‭festive‬‭season‬‭and‬‭a‬ ‭historic milestone for Royal Enfield.‬ ‭Even‬‭as‬‭the‬‭industry‬‭volumes‬‭slowed‬‭down,‬‭we‬‭recorded‬‭positive‬‭growth.‬‭It's‬‭a‬‭testament‬‭that‬ ‭our‬‭existing‬‭and‬‭the‬‭new‬‭motorcycles,‬‭which‬‭we‬‭launched,‬‭is‬‭continuing‬‭to‬‭perform‬‭very‬‭well.‬ ‭Some‬‭of‬‭the‬‭recent‬‭launches‬‭like‬‭Bear‬‭650,‬‭Goan‬‭Classic‬‭350,‬‭Bullet‬‭Battalion‬‭Black‬‭has‬‭done‬ ‭very‬‭well,‬‭very‬‭well‬‭accepted‬‭by‬‭the‬‭community.‬‭And‬‭each‬‭motorcycle‬‭that‬‭represents‬‭what‬ ‭Royal Enfield stands for, pure purpose-built motorcycling.‬ ‭The‬‭Hunter‬‭350‬‭crossed‬‭a‬‭milestone‬‭of‬‭500,000‬‭sales,‬‭cementing‬‭its‬‭place‬‭as‬‭one‬‭of‬‭the‬ ‭fastest-growing‬‭motorcycle‬‭globally.‬ ‭That‬‭reflects‬‭its‬‭versatility‬‭appeal‬‭across‬‭the‬‭diverse‬ ‭markets.‬‭I'm‬‭also‬‭excited‬‭about‬‭the‬‭progress‬‭we‬‭are‬‭making‬‭in‬‭electric‬‭mobility‬‭that‬‭Sid‬‭spoke‬ ‭about.‬‭At‬‭CES‬‭in‬‭L.A.,‬‭we‬‭announced‬‭our‬‭collaboration‬‭with‬‭Qualcomm‬‭Technologies,‬‭a‬‭key‬ ‭partnership‬‭in‬‭delivering‬‭advanced‬‭connectivity‬‭to‬‭our‬‭customers.‬‭There's‬‭an‬‭incredible‬ ‭response for that.‬ ‭We‬ ‭are‬‭also‬‭preparing‬‭to‬‭launch‬‭the‬‭limited‬‭edition‬‭Shotgun‬‭650‬‭in‬‭collaboration‬‭with‬‭ICON‬ ‭Motorsports.‬‭It‬‭will‬‭be‬‭only‬‭100‬‭motorcycles,‬‭which‬‭will‬‭be‬‭available‬‭worldwide.‬‭It's‬‭a‬‭true‬ ‭collector's‬‭edition.‬‭It's‬‭a‬‭step‬‭forward‬‭in‬‭nurturing‬‭the‬‭global‬‭custom‬‭build‬‭community.‬‭Beyond‬ ‭motorcycles,‬‭we‬‭have‬‭expanded‬‭our‬‭retail‬‭presence‬‭with‬‭2‬‭exclusive‬‭apparel‬‭brand‬‭stores,‬‭one‬ ‭in‬‭Pune‬‭and‬‭other‬‭one‬‭in‬‭Gurgaon.‬‭These‬‭stores‬‭ofer‬‭a‬‭premium‬‭range‬‭of‬‭riding‬‭gears,‬‭helmets‬ ‭and lifestyle apparel that combine safety, function and style.‬ ‭At‬‭an‬‭operation,‬‭we‬‭inaugurated‬‭our‬‭first‬‭fully-owned‬‭CKD‬‭plant‬‭in‬‭Thailand,‬‭a‬‭milestone‬‭that‬ ‭further‬‭strengthens‬‭our‬‭commitment‬‭to‬‭the‬‭Asia‬‭Pacific‬‭region.‬‭Globally,‬‭we‬‭have‬‭maintained‬ ‭our‬‭market‬‭share‬‭in‬‭the‬‭key‬‭markets.‬‭Royal‬‭Enfield‬‭is‬‭a‬‭leading‬‭middleweight‬‭brand‬‭in‬‭the‬‭UK,‬ ‭Number‬‭1‬‭there‬‭and‬‭among‬‭top‬‭3‬‭in‬‭Europe,‬‭holding‬‭8.5%‬‭of‬‭market‬‭share‬‭across‬‭several‬ ‭countries‬‭in‬‭the‬‭region.‬‭In‬‭the‬‭Americas,‬‭we‬‭hold‬‭an‬‭8%‬‭market‬‭share.‬‭And‬‭in‬‭APAC,‬‭we‬‭have‬ ‭reached 9% market share in the middleweight.‬ ‭This‬‭quarter,‬ ‭we‬‭also‬‭had‬‭Motoverse‬‭2024.‬‭We‬‭had‬‭nearly‬‭about‬‭10,000‬‭attendees,‬‭of‬‭which‬ ‭69%‬‭of‬‭the‬‭people‬‭are‬‭first-time‬‭riders‬‭into‬‭the‬‭motorcycle‬‭festival.‬‭We‬ ‭took‬‭the‬‭REOWN,‬ ‭which‬‭is‬‭the‬‭second-hand‬‭motorcycle,‬‭used‬‭motorcycles‬‭of‬‭Royal‬‭Enfield‬‭to‬‭the‬‭next‬‭level‬‭by‬ ‭expanding‬ ‭to‬‭almost‬‭256‬‭cities‬‭across‬‭India,‬‭making‬‭pre-owned‬‭motorcycle‬‭transaction‬ ‭smoother and more accessible for our consumers.‬ ‭Page‬‭4‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭We‬‭have‬‭a‬‭great‬‭start‬‭at‬‭awards‬‭and‬‭our‬‭motorcycles‬‭have‬‭received‬‭great‬‭recognition.‬‭Guerrilla‬ ‭450‬‭got‬‭the‬‭Premium‬‭Motorcycle‬‭award‬‭from‬‭Motoring‬‭Awards‬ ‭and‬‭Apparel‬‭Brand‬‭of‬‭the‬ ‭Year.‬‭We‬‭also‬‭got‬‭the‬‭Manufacturer‬‭of‬‭the‬‭Year‬‭and‬‭Viewers'‬‭Choice,‬‭the‬‭Goan‬‭Classic.‬‭Classic‬ ‭350‬‭is‬‭the‬‭most‬‭Googled‬‭bike‬‭by‬‭Acko‬‭Drive.‬‭Internationally,‬‭Royal‬‭Enfield's‬‭Bullet‬‭350‬‭won‬ ‭the Gold Award in the Foreign category at the 2024 Japan Bike of the Year Award.‬ ‭On‬‭our‬‭environmental,‬‭social‬‭and‬‭ESG‬‭journey,‬ ‭we‬‭have‬‭made‬‭tremendous‬‭progress.‬‭Our‬ ‭Vallam‬ ‭plant‬‭has‬‭been‬‭awarded‬‭as‬‭the‬‭Sustainable‬‭Factory‬‭of‬‭the‬‭Year‬‭by‬‭Frost‬‭&‬‭Sullivan‬ ‭IMEA‬‭Manufacturing‬‭Excellence‬‭Award.‬ ‭Eicher‬‭Motors‬‭continues‬‭to‬‭feature‬‭among‬‭the‬ ‭leading‬‭automakers‬‭in‬‭the‬‭Global‬‭Corporate‬‭Sustainability‬‭Rating‬‭in‬‭S&P‬‭and‬‭DJSI‬‭assessment‬ ‭for 2024.

Eicher Motors is among the top 30th percentile in the global autos.‬ ‭We‬‭also‬‭maintained‬‭our‬‭position‬‭as‬‭#8‬‭out‬‭of‬‭the‬‭90‬‭in‬‭global‬‭autos‬‭in‬‭the‬‭Sustainalytics‬‭ESG‬ ‭ratings.‬‭With‬‭several‬‭launches‬‭and‬‭initiatives‬‭which‬‭are‬‭lined‬‭up,‬‭we‬‭are‬‭well‬‭prepared‬‭for‬‭our‬ ‭growth‬‭journey‬‭in‬‭India‬‭and‬‭global‬‭markets.‬‭With‬ ‭that,‬‭now‬‭I'll‬‭hand‬‭it‬‭over‬‭to‬‭Mr.‬‭Vinod‬ ‭Aggarwal,‬‭MD‬‭and‬‭CEO‬‭of‬‭VECV,‬‭to‬‭take‬‭you‬‭through‬‭the‬‭VECV‬‭performance‬‭and‬‭updates.‬ ‭Over to you, Vinod.‬ ‭Vinod‬‭Aggarwal:‬ ‭Thank‬‭you,‬‭Govind.‬‭I‬‭will‬‭start‬‭with‬‭the‬‭industry‬‭updates.‬‭In‬‭quarter‬‭3‬‭financial‬‭year‬‭2025,‬ ‭total‬ ‭commercial‬ ‭vehicle‬ ‭industry‬ ‭in‬ ‭the‬ ‭relevant‬ ‭market‬ ‭segment‬ ‭declined‬ ‭by‬ ‭1.7%‬ ‭year-on-year‬ ‭to‬‭1,17,161‬‭units.‬‭This‬‭was‬‭primarily‬‭due‬‭to‬‭softer‬‭HD‬‭trucks‬‭and‬‭LMD‬‭truck‬ ‭segments,‬‭which‬‭contracted‬‭by‬‭5.4%‬‭and‬‭4.4%,‬‭respectively,‬‭and‬‭a‬‭1.4%‬‭dip‬‭in‬‭the‬‭3.5‬‭to‬‭5-ton‬ ‭range.‬‭The‬‭drop‬‭in‬‭truck‬‭sales‬‭is‬‭attributed‬‭to‬‭lingering‬‭softness‬‭post‬‭Union‬‭Elections‬‭and‬‭the‬ ‭uneven monsoon in many parts of the country.‬ ‭In‬‭contrast,‬‭bus‬‭demand‬‭remained‬‭very‬‭strong‬‭with‬‭HD‬‭bus‬‭surging‬‭30.8%‬‭and‬‭LMD‬‭bus‬‭rising‬ ‭10.7%,‬‭lifting‬‭the‬‭overall‬‭bus‬‭volumes‬‭by‬‭17.3%.‬‭Exports‬‭total‬‭industry‬‭volume‬‭grew‬‭a‬‭modest‬ ‭0.3%, reflecting geopolitical challenges impacting many markets.‬ ‭Now‬‭moving‬‭to‬‭the‬‭VECV‬‭performance‬‭in‬‭quarter‬‭3,‬‭in‬‭this‬‭context,‬‭VECV‬‭delivered‬‭a‬‭strong‬ ‭performance,‬‭recording‬‭its‬‭highest‬‭ever‬‭quarterly‬‭and‬‭YTD‬‭sales‬‭with‬‭21,012‬‭units‬‭in‬‭quarter‬‭3‬ ‭of‬‭financial‬‭year‬‭2025,‬‭surpassing‬‭the‬‭previous‬‭record‬‭of‬‭20,706‬‭units‬‭in‬‭quarter‬‭3‬‭of‬‭financial‬ ‭year‬‭2024.‬‭This‬‭performance‬‭was‬‭driven‬‭by‬‭strong‬‭performance‬‭across‬‭key‬‭segments.‬‭Eicher‬ ‭performed‬‭strongly‬‭in‬‭the‬‭LMD‬‭truck‬‭market‬‭with‬‭a‬‭36%‬‭market‬‭share.‬‭Q3‬‭sales,‬‭9,702‬‭units‬ ‭despite a marginal volume margin drop.‬ ‭In‬‭the‬‭heavy-duty‬‭truck‬‭segment,‬‭Eicher‬‭sold‬‭5,428‬‭units,‬‭8.9%‬‭market‬‭share,‬‭while‬‭combined,‬ ‭the‬‭heavy-duty‬‭sales‬‭market‬‭share‬‭of‬‭Eicher‬‭and‬‭Volvo‬‭stood‬‭at‬‭5,964‬‭units‬‭at‬‭9.7%‬‭market‬ ‭share,‬‭reflecting‬‭competitive‬‭resilience‬‭despite‬‭sectoral‬‭challenges.‬‭VECV's‬‭bus‬‭business‬ ‭performed‬‭very‬‭well,‬‭posting‬‭its‬‭highest‬‭ever‬‭Q3‬‭sales‬‭of‬‭3,749‬‭units,‬‭up‬‭10%‬‭year-on-year,‬ ‭with‬‭a‬‭20.7%‬‭market‬‭share,‬‭supported‬‭by‬‭robust‬‭demand‬‭for‬‭LMD‬‭buses,‬‭3,151‬‭units‬‭plus‬ ‭12.3% growth year-on-year.‬ ‭Reflecting‬‭our‬‭growing‬‭service‬‭and‬‭parts‬‭network,‬‭VECV‬‭parts‬‭business‬‭also‬‭hit‬‭a‬‭quarterly‬ ‭record‬‭with‬‭sales‬‭of‬‭INR708‬‭crores‬‭with‬‭a‬‭growth‬‭of‬‭25.6%‬‭year-on-year.‬ ‭Exports‬‭surged‬ ‭44.5%‬‭to‬‭1,192‬‭units‬‭despite‬‭disruptions‬‭in‬‭South‬‭Asia.‬‭YTD‬‭VECV‬‭total‬‭volumes‬‭grew‬‭2.8%‬ ‭Page‬‭5‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭to‬‭61,488‬‭units‬‭with‬‭market‬‭share‬‭in‬‭more‬‭than‬‭3.5-ton‬‭segment,‬‭including‬‭exports‬‭growing‬‭to‬ ‭18% vs 17.2% in financial year 2024.‬ ‭EBITDA‬‭margin,‬‭excluding‬‭OCI‬‭onetime‬‭income‬‭for‬‭the‬‭quarter‬‭grew‬‭to‬‭8.8%,‬‭growing‬‭0.8%‬ ‭over‬‭the‬‭same‬‭quarter‬‭last‬‭year,‬‭reflecting‬‭better‬‭cost‬‭management‬‭and‬‭pricing‬‭discipline.‬‭At‬ ‭the‬‭recent‬‭Bharat‬‭Mobility‬‭Global‬‭Expo‬‭2025,‬‭we‬‭launched‬‭our‬‭small‬‭commercial‬‭vehicle‬‭in‬ ‭the‬‭2‬‭to‬‭3.5‬‭ton‬‭segment,‬‭the‬‭Eicher‬‭Pro‬‭X.‬‭The‬‭Eicher‬‭Pro‬‭X‬‭is‬‭launched‬‭electric‬‭first.‬ ‭Deliveries to the customers will begin shortly.‬ ‭Coming‬‭to‬‭the‬‭financials‬‭for‬‭VE‬‭Commercial‬‭Vehicles,‬ ‭third‬‭quarter‬‭financial‬‭year‬‭24-25,‬ ‭VECV‬‭revenues‬‭rose‬‭to‬‭INR5,801‬‭crores,‬‭up‬‭5.8%‬‭from‬‭INR5,483‬‭crores.‬‭EBITDA‬‭margin‬‭at‬ ‭INR509‬‭crores,‬‭up‬‭16.6%‬‭from‬‭INR437‬‭crores‬‭of‬‭Q3‬‭of‬‭financial‬‭year‬‭'24.‬‭EBITDA‬‭margin‬‭as‬ ‭a‬‭percentage‬‭to‬‭net‬‭sales‬‭is‬‭at‬‭8.8%‬‭as‬‭against‬‭8%‬‭in‬‭Q3‬‭of‬‭2024.‬‭Profit‬‭after‬‭tax‬‭(Non‬‭OCI)‬‭at‬ ‭INR301 crores, up 44% from INR209 crores of Q3 financial year '24.‬ ‭I now hand over back to Siddhartha for any last remarks.‬ ‭Siddhartha‬‭Lal:‬ ‭Yes.‬ ‭So‬‭we've‬‭had‬‭a‬‭great‬‭performance‬‭in‬‭quarter‬‭3,‬‭and‬‭that's‬‭put‬‭Eicher‬‭back‬‭on‬‭a‬‭really‬ ‭strong‬‭growth‬‭trajectory.‬ ‭And‬‭I'm‬‭sure‬‭we'll‬‭carry‬‭this‬‭forward‬‭momentum‬‭into‬‭quarter‬‭4‬‭as‬ ‭well.‬‭Our‬‭trust‬‭on‬‭priorities‬‭and‬‭objectives‬‭continues‬‭to‬‭be‬‭in‬‭line‬‭with‬‭our‬‭overall‬‭strategic‬ ‭vision, and we're confident that we'll build on this strong growth momentum.‬ ‭So‬‭thank‬‭you‬‭all‬‭for‬‭joining‬‭the‬‭EML's‬‭earnings‬‭call,‬‭and‬‭we‬‭now‬‭move‬‭over‬‭to‬‭the‬ ‭question-and-answer session.

Thank you.‬ ‭Moderator:‬ ‭Thank‬‭you‬‭very‬‭much.‬‭We‬ ‭will‬‭now‬‭begin‬‭the‬‭question-and-answer‬‭session.‬‭Anyone‬‭who‬ ‭wishes‬‭to‬‭ask‬‭a‬‭question‬‭may‬‭press‬‭“*”‬‭and‬‭“1”‬‭on‬‭their‬‭touch‬‭tone‬‭telephones.‬‭If‬‭you‬‭wish‬‭to‬ ‭remove‬‭yourself‬‭from‬‭the‬‭question‬‭queue,‬‭you‬‭may‬‭press‬‭“*”‬‭and‬‭“2”.‬‭Participants‬‭are‬ ‭requested‬‭to‬‭please‬‭use‬‭handsets‬‭while‬‭asking‬‭a‬‭question.‬‭Ladies‬‭and‬‭Gentlemen,‬‭we‬‭request‬ ‭you‬‭to‬‭please‬‭restrict‬‭your‬‭questions‬‭to‬‭2‬‭per‬‭participant.‬‭You‬ ‭may‬‭rejoin‬‭the‬‭queue‬‭for‬ ‭follow-up questions.

We will now wait for a moment while the question queue assembles.‬ ‭Moderator:‬ ‭The first question is from the line of‬‭Kapil Singh from Nomura.

Please go ahead.

Kapil Singh.‬ ‭Kapil Singh:‬ ‭Hello, Can you hear me‬ ‭Moderator:‬ ‭You are audible, sir.‬ ‭Kapil‬‭Singh:‬ ‭Ok‬‭yeah‬‭thanks‬‭for‬‭the‬‭opportunity‬‭and‬‭congratulations‬‭on‬‭a‬‭strong‬‭set‬‭of‬‭numbers.‬‭Sir,‬‭I‬‭first‬ ‭wanted‬‭to‬‭understand‬‭if‬‭you‬‭look‬‭at‬‭the‬‭quarterly‬‭performance,‬‭it‬‭looks‬‭like‬‭the‬‭strategy‬‭that‬‭we‬ ‭outlined‬‭seems‬‭to‬‭be‬‭playing‬‭out‬‭well.‬‭We‬ ‭had‬‭come‬‭out‬‭with‬‭some‬‭new‬‭variants‬‭and‬‭there‬ ‭seems to be a pretty big response from the customer.‬ ‭So‬‭is‬‭this‬‭--‬‭I‬‭just‬‭wanted‬‭to‬‭understand‬‭how‬‭you‬‭are‬‭thinking‬‭about‬‭this?‬‭Is‬‭this‬‭something‬‭that‬ ‭you‬‭intend‬‭to‬‭continue?‬‭Was‬‭this‬‭a‬‭temporary‬‭action?‬‭And‬‭then‬‭we've‬‭seen‬‭some‬‭sharp‬‭increase‬ ‭in‬‭other‬‭expenses‬‭in‬‭particular.‬ ‭So‬‭if‬‭you‬‭could‬‭just‬‭help‬‭us‬‭understand,‬‭are‬‭there‬‭any‬ ‭nonrecurring items or these are normalized business expenses?‬ ‭Page‬‭6‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭B.

Govindarajan:‬ ‭Yes, Kapil, Is this question for Royal Enfield I suppose‬ ‭Kapil Singh:‬ ‭Yes yes‬ ‭B.‬‭Govindarajan:‬ ‭So‬‭,‬‭Royal‬‭Enfield‬‭during‬‭the‬‭festive‬‭season,‬‭we‬‭really‬‭did‬‭very‬‭well.‬‭And‬‭in‬‭this‬‭quarter,‬‭we‬‭-‬ ‭our‬‭retail‬‭has‬‭grown‬‭by‬‭almost‬‭about‬‭19%.‬‭Our‬‭product‬‭actions,‬‭which‬‭we‬‭have‬‭taken‬‭on‬‭the‬ ‭Classic‬‭350,‬‭Bullet‬‭Battalion‬‭Black‬‭and‬‭all‬‭the‬‭new‬‭launches‬‭with,‬‭as‬‭mentioned‬‭in‬‭the‬‭last‬‭call‬ ‭also,‬‭about‬‭the‬‭elevated‬‭marketing‬‭campaigns‬‭and‬‭our‬‭inventory‬‭build-up‬‭preparatory‬‭for‬‭the‬ ‭festive season, everything worked very well.‬ ‭As‬‭I‬‭mentioned,‬‭it‬‭is‬‭ours‬‭is‬‭a‬‭growth‬‭focus.‬‭So‬‭all‬‭our‬‭actions‬‭in‬‭the‬‭company‬‭will‬‭be‬‭aligned‬ ‭around‬‭the‬‭growth.‬‭We‬‭have‬‭to,‬‭all‬‭the‬‭new‬‭products‬‭which‬‭are‬‭launched,‬‭all‬‭the‬‭brands‬‭which‬ ‭are‬‭to‬‭be‬‭supported,‬‭so‬‭that‬‭activity‬‭will‬‭continue.‬‭Even‬‭in‬‭the‬‭month‬‭of‬‭January,‬‭it‬‭has‬‭been‬ ‭very‬‭good.‬‭Wholesale‬‭growth‬‭for‬‭the‬‭middleweight‬‭motorcycle‬‭industry‬‭was‬‭almost‬‭about‬‭7%‬ ‭in April to December '25 despite all the noises and the new entrants.‬ ‭We‬‭will‬‭be‬‭continuing‬‭to‬‭focus‬‭on‬‭expanding‬‭the‬‭middleweight‬‭segment‬‭and‬‭strengthening‬‭our‬ ‭product‬‭positioning‬‭in‬‭the‬‭markets.‬‭We‬ ‭will‬‭ramp‬‭up‬‭our‬‭brand‬‭awareness‬‭for‬‭Classic‬‭650,‬ ‭Goan‬‭Classic‬‭and‬‭Bear‬‭650‬‭and‬‭Guerrilla‬‭450,‬‭which‬‭are‬‭all‬‭in‬‭our‬‭focus.‬‭Yeah,‬‭we‬‭are‬‭also‬ ‭building‬‭and‬‭scaling‬‭up‬‭our‬‭initiatives‬‭like‬‭REOWN,‬‭assured‬‭buyback,‬‭which‬‭are‬‭all‬‭gaining‬ ‭traction.‬ ‭The‬‭motorcycle‬‭industry,‬ ‭as‬‭such,‬‭has‬‭seen‬‭a‬‭muted‬‭growth‬‭after‬‭the‬‭festive‬‭period,‬‭but‬‭the‬ ‭middleweight‬‭segment‬‭has‬‭been‬‭sustaining‬‭the‬‭growth.‬‭And‬‭we‬‭believe‬‭we‬‭can‬‭outgrow‬‭the‬ ‭motorcycle‬‭industry‬‭in‬‭the‬‭long‬‭term,‬‭and‬‭that's‬‭where‬‭our‬‭actions‬‭are‬‭all‬‭aligned.‬‭About‬‭the‬ ‭onetime expenses, maybe, Vidhya?‬ ‭Vidhya‬‭Srinivasan:‬ ‭Yeah.‬‭I‬‭think‬‭other‬‭expenses,‬‭to‬‭your‬‭question,‬‭we‬‭had‬‭5‬‭major‬‭launches‬‭in‬‭Q3‬‭of‬‭this‬‭year.‬‭We‬ ‭had‬‭Bear‬‭650,‬‭new‬‭Classic‬‭350,‬‭Bullet‬‭Battalion‬‭Black‬‭that‬‭BGR‬‭talked‬‭about,‬‭the‬‭Classic‬‭650,‬ ‭Goan‬‭Classic,‬‭against‬‭one‬‭major‬‭launch‬‭in‬‭last‬‭year's‬‭Q3.‬‭Apart‬‭from‬‭that,‬‭we‬‭also‬‭had‬‭an‬‭EV‬ ‭brand‬‭launch.‬‭We‬‭unveiled‬‭the‬‭Flying‬‭Flea‬‭brand‬‭in‬‭EICMA‬‭this‬‭year‬‭and‬‭also‬‭several‬‭regional‬ ‭activities in Europe against building the brand.‬ ‭So‬‭approximately,‬ ‭we've‬‭had‬‭about‬‭INR70‬‭crores‬‭incremental‬‭spend‬‭in‬‭Q3‬‭for‬‭launches‬‭as‬ ‭compared‬‭to‬‭the‬‭previous‬‭year.‬ ‭Out‬‭of‬‭that,‬‭almost‬‭INR20‬‭crores‬‭is‬‭towards‬‭the‬‭EV‬‭brand‬ ‭launch‬‭and‬‭events.‬‭I‬‭think‬‭apart‬‭from‬‭that,‬‭we‬‭also‬‭spent‬‭a‬‭little‬‭bit‬‭additionally‬‭on‬‭on-ground‬ ‭marketing‬‭activation‬‭of‬‭about‬‭0.9%‬‭this‬‭quarter‬‭versus‬‭last‬‭year.‬ ‭So‬‭I‬‭think‬‭that‬‭basically‬ ‭explains the mix of our big swing in our other expenses.

I guess your question is, yes.‬ ‭B.

Govindarajan:‬ ‭Around that cost.

So it's one time,‬‭yes.‬ ‭Vidhya Srinivasan:‬ ‭Some of it is onetime, yeah.‬ ‭B.

Govindarajan:‬ ‭I hope that answers, Kapil.‬ ‭Page‬‭7‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Kapil‬‭Singh:‬ ‭Yes,‬ ‭sir.‬ ‭Understood.‬‭And‬‭just‬‭the‬‭second‬‭one‬‭is‬‭on‬‭VECV.‬‭We've‬‭seen‬‭pretty‬‭strong‬‭margin‬ ‭expansion‬‭over‬‭there.‬‭So‬‭very‬‭strong‬‭growth‬‭in‬‭EBITDA.‬‭So‬‭any‬‭more‬‭details‬‭you‬‭can‬‭share‬ ‭like what was the driver for margin expansion over here and if it's sustainable?‬ ‭Vinod‬‭Aggarwal:‬ ‭No,‬‭it's‬‭fundamentally‬‭better‬‭cost‬‭management‬‭and‬‭better‬‭price‬‭management.‬‭There‬‭is‬‭no‬ ‭specific reason otherwise.‬ ‭Kapil Singh:‬ ‭Ok ok thank you, sir.

That's all.

I will‬‭come back in the queue.‬ ‭Moderator:‬ ‭Thank you.We have the next question from‬‭the line of Amyn Pirani from JPMorgan.‬ ‭Amyn‬‭Pirani:‬ ‭Yes.‬‭Thank‬‭you‬‭for‬‭the‬‭opportunity.‬‭I‬‭had‬‭a‬‭question‬‭on‬‭exports.‬‭Obviously,‬‭you‬‭have‬‭seen‬‭a‬ ‭very‬‭strong‬‭recovery‬‭in‬‭exports,‬‭but‬‭partially,‬‭the‬‭last‬‭year's‬‭base‬‭was‬‭also‬‭impacted‬‭because‬‭of‬ ‭a‬‭lot‬‭of‬‭headwinds‬‭in‬‭the‬‭individual‬‭markets.‬‭Can‬‭you‬‭give‬‭us‬‭some‬‭context‬‭of‬‭how‬‭the‬‭markets‬ ‭are‬‭doing?‬‭Because‬‭we‬‭had‬‭a‬‭phase‬‭in‬‭which‬‭Europe‬‭was‬‭going‬‭through‬‭a‬‭tough‬‭time‬‭for‬‭the‬ ‭market‬‭itself.‬‭US‬‭was‬‭having‬‭its‬‭own‬‭issues.‬‭Also,‬‭if‬‭you‬‭have‬‭some‬‭views‬‭on‬‭this‬‭tarif-related‬ ‭concerns,‬‭which‬‭are‬‭building‬‭up.‬‭So‬‭how‬‭are‬‭the‬‭individual‬‭export‬‭markets‬‭doing,‬‭if‬‭you‬‭can‬ ‭give some context?‬ ‭B.‬‭Govindarajan:‬ ‭Hi‬‭Amyn,‬‭you‬‭know‬‭last‬‭year,‬‭you‬‭all‬‭know‬‭we‬‭talked‬‭about‬‭the‬‭inventory‬‭corrections‬‭and‬‭all‬ ‭those‬‭things.‬‭This‬‭year,‬‭for‬‭us,‬‭the‬‭international‬‭market‬‭performance‬‭has‬‭been‬‭very‬‭good.‬‭We‬ ‭have‬‭sold‬‭around‬‭70,000‬‭units‬‭in‬‭international‬‭markets‬‭from‬‭April‬‭to‬‭December‬‭'24.‬‭That's‬ ‭almost‬‭about‬‭35.5%‬‭growth‬‭for‬‭the‬‭last‬‭year.‬‭More‬‭importantly‬‭is‬‭the‬‭retail‬‭growth‬‭has‬‭been‬ ‭very good.

It is tracking ahead of the wholesale throughout the year.‬ ‭Now‬‭the‬‭focus‬‭is‬‭more‬‭and‬‭more‬‭on‬‭retails.‬‭It's‬‭almost‬‭about‬‭8%,‬‭9%‬‭higher‬‭than‬‭the‬ ‭wholesale.‬‭Markets‬‭which‬‭are‬‭leading‬‭the‬‭growth‬‭are‬‭UK,‬‭Brazil,‬‭Italy,‬ ‭Europe‬‭and‬‭North‬ ‭America.‬‭We‬ ‭have‬‭seen,‬‭we‬‭have‬‭also‬‭started‬‭Bangladesh,‬‭and‬‭we‬‭have‬‭also‬‭done‬‭the‬‭CKD,‬ ‭and‬‭we‬‭opened‬‭one‬‭of‬‭the‬‭largest‬‭flagship‬‭store‬‭in‬‭Dhaka.‬‭So‬‭we‬‭are‬‭also‬‭entering‬‭into‬‭the‬‭new‬ ‭markets.‬ ‭As‬‭I‬‭always‬‭mentioned,‬‭international‬‭markets,‬‭we‬‭are‬‭cautiously‬‭optimistic.‬‭Though‬‭there‬‭are‬‭-‬ ‭the‬‭sentiments‬‭are‬‭slightly‬‭weaker,‬‭we‬‭see‬‭our‬‭positions‬‭are‬‭getting‬‭cemented‬‭over‬‭the‬‭period‬ ‭of‬‭time.‬‭In‬‭the‬‭coming‬‭year,‬ ‭our‬‭focus‬‭will‬‭be‬‭more‬‭on‬‭the‬‭brand‬‭building.‬‭And‬‭in‬‭some‬ ‭markets,‬‭we‬‭are‬‭taking‬‭over‬‭direct‬‭entry‬‭through‬‭our‬‭subsidiaries‬‭and‬‭all‬‭those‬‭things‬‭because‬ ‭we see it as a good market for us in the long term.‬ ‭So‬‭as‬‭of‬‭now,‬‭the‬‭international‬‭market‬‭is,‬‭it‬‭is‬‭doing‬‭well.‬‭Not‬‭that‬‭the‬‭macros‬‭are‬‭behind,‬‭but‬ ‭we are going slowly and steadily, and our progress has been very good, Amyn.‬ ‭Amyn‬‭Pirani:‬ ‭That's‬‭good‬‭to‬‭know.‬ ‭Just‬‭on‬‭the‬‭Thailand‬‭CKD‬‭plant,‬‭any‬‭broad‬‭sense‬‭as‬‭to‬‭what‬‭kind‬‭of‬ ‭capacity‬‭we're‬‭looking‬‭at?‬‭And‬‭what‬‭is‬‭the‬‭kind‬‭of‬‭annual‬‭potential‬‭for‬‭you‬‭in‬‭that‬‭market?‬‭And‬ ‭also‬‭an‬‭update‬‭on‬‭what's‬‭the‬‭CKD‬‭capacity‬‭in‬‭Brazil?‬‭I‬‭think‬‭you‬‭were‬‭going‬‭to‬‭expand‬‭that‬‭as‬ ‭well.

So some recap there would be helpful.‬ ‭B.‬‭Govindarajan:‬ ‭Yes.‬‭So‬‭Thailand,‬‭CKD‬‭is‬‭-‬‭I‬‭mean,‬‭we‬‭signed‬‭up‬‭with‬‭a‬‭third‬‭party‬‭almost‬‭3‬‭years‬‭back.‬‭Now‬ ‭we‬‭have‬‭understood‬‭that‬‭the‬‭market‬‭is‬‭good.‬‭And‬‭for‬‭future,‬‭we‬‭have‬‭to‬‭have‬‭our‬‭own‬‭set‬‭up‬ ‭Page‬‭8‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭because‬‭the‬‭depth‬‭of‬‭manufacturing‬‭also‬‭has‬‭to‬‭increase.‬‭So‬‭we‬‭have‬‭gone‬‭ahead‬‭with‬‭our‬‭own‬ ‭manufacturing facility.‬ ‭That‬‭facility‬‭is‬‭scalable.‬‭As‬‭of‬‭now,‬ ‭we‬‭are‬‭operating‬‭only‬‭in‬‭one‬‭shift,‬‭which‬‭can‬‭deliver‬ ‭almost‬‭about‬‭5,000‬‭to‬‭7,000‬‭motorcycles‬‭a‬‭month‬‭because‬‭we‬‭are‬‭also‬‭looking‬‭at‬‭that‬‭base‬ ‭from there, what are all the other markets which have an FTA, which can be made use of.‬ ‭So‬‭it's‬‭under‬‭exploration.‬‭There‬‭are‬‭finer‬‭details‬‭which‬‭are‬‭being‬‭worked‬‭out.‬‭But‬‭as‬‭I‬ ‭mentioned,‬‭it‬‭is‬‭scalable‬‭because‬‭the‬‭depth‬‭of‬‭manufacturing‬‭is‬‭not‬‭very‬‭high‬‭in‬‭Thailand.‬‭So‬‭to‬ ‭that extent, speed at which we wanted to do to scale up will be higher.

That's about Thailand.‬ ‭And‬‭Brazil,‬‭which‬‭you‬‭have‬‭asked,‬‭so‬‭we‬‭actually‬‭gone‬‭in‬‭for‬‭the‬‭second‬‭CKD‬‭plant,‬‭and‬‭that‬ ‭is‬‭almost‬‭in‬‭the‬‭final‬‭stages.‬‭The‬‭market‬‭is‬‭good.‬‭So‬‭at‬‭some‬‭point‬‭of‬‭time,‬‭because‬‭of‬‭the‬‭quota‬ ‭non available, we put the expansion on hold.‬ ‭Now‬‭with‬‭our‬‭CKD‬‭facility,‬‭which‬‭are‬‭coming‬‭up,‬‭and‬‭now‬‭we‬‭are‬‭looking‬‭at‬‭slowly‬‭opening‬ ‭the retail outlets also.

So we are bullish about that market in time to come.‬ ‭Amyn Pirani:‬ ‭Ok thanks for that.

I will come back‬‭in the queue.‬ ‭Moderator:‬ ‭The next question is from the line of Pramod‬‭Kumar: from UBS.

Please go ahead.‬ ‭Pramod‬‭Kumar:‬ ‭My‬‭first‬‭question‬‭is‬‭regarding‬‭the‬‭growth‬‭versus‬‭profitability‬‭pivot.‬‭So‬‭we‬‭clearly‬‭have‬‭made‬‭a‬ ‭transition‬‭focusing‬‭our‬‭pivot‬‭towards‬‭growth.‬‭And‬‭I‬‭think‬‭we've‬‭seen‬‭the‬‭benefits‬‭of‬‭that‬‭in‬‭the‬ ‭festive‬‭season.‬‭But‬‭just‬‭trying‬‭to‬‭understand,‬‭have‬‭we‬‭found‬‭the‬‭right‬‭balance‬‭in‬‭terms‬‭of‬‭the‬ ‭value‬‭proposition‬‭to‬‭the‬‭customers‬‭and‬‭the‬‭marketing‬‭efort?‬‭Or‬‭is‬‭there‬‭more‬‭to‬‭this‬‭as‬‭we‬ ‭kind of go forward?‬ ‭I'm‬‭just‬‭trying‬‭to‬‭understand‬‭where‬‭will‬‭the‬‭marketing‬‭eforts‬ ‭and‬‭the‬‭other‬‭market-driven‬ ‭activities‬‭will‬‭kind‬‭of‬‭settle?‬‭I'm‬‭just‬‭trying‬‭to‬‭get‬‭a‬‭directional‬‭trend,‬‭are‬‭we‬‭kind‬‭of‬‭satisfied‬ ‭with‬‭the‬‭balance‬‭between‬‭volume‬‭growth‬‭and‬‭margins‬ ‭what‬‭we‬‭have‬‭currently‬‭seen‬‭in‬‭the‬ ‭quarter‬‭adjusted‬‭for‬‭the‬‭one-ofs,‬‭of‬‭course?‬‭So‬‭just‬‭any‬‭thoughts‬‭on‬‭that,‬‭Govind,‬‭Vidhya,‬‭you‬ ‭would say, please, that would be very helpful.‬ ‭B.‬‭Govindarajan:‬ ‭So‬‭Pramod,‬‭as‬‭an‬‭organization,‬ ‭as‬‭we‬‭have‬‭been‬‭saying,‬‭we‬‭are‬‭a‬‭growth-focused‬‭company.‬ ‭And‬‭all‬‭the‬‭products‬‭which‬‭we‬‭are‬‭launching,‬‭we‬‭are‬‭actually‬‭adding‬‭value‬‭back‬‭to‬‭the‬ ‭products.‬‭We‬‭haven't‬‭increased‬‭the‬‭pricing.‬‭We‬‭were‬‭ramping‬‭up‬‭our‬‭brand‬‭building‬‭activities‬ ‭and‬‭the‬‭market‬‭activations‬‭during‬‭this‬‭time‬‭because‬‭that's‬‭where‬‭we‬‭felt‬‭we‬‭have‬‭to‬‭do‬‭more‬ ‭work on all the new products which are launched.‬ ‭Like‬‭Classic‬‭650,‬‭Goan‬‭Classic,‬‭Bear‬‭650‬‭and‬‭the‬‭450cc‬‭Sherpa‬‭engine‬‭platform‬‭Roadster,‬‭the‬ ‭Guerrilla,‬‭which‬‭is‬‭an‬‭outstanding‬‭motorcycle,‬‭all‬‭those‬‭motorcycles,‬‭we‬‭have‬‭to‬‭do‬‭the‬‭brand‬ ‭building‬‭activities‬‭and‬‭the‬‭market‬‭activation.‬‭So‬‭that‬‭will‬‭continue.‬‭So‬‭it's‬‭--‬‭as‬‭we‬‭are‬‭adding‬ ‭value‬‭back‬‭to‬‭the‬‭product‬‭and‬‭the‬‭marketing‬‭activation‬‭and‬‭support,‬‭which‬‭we‬‭have‬‭to‬‭do‬‭and‬ ‭brand building activities, growth is the focus.‬ ‭Page‬‭9‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭So‬‭now‬‭specific‬‭to‬‭the‬‭profitability,‬‭we‬‭always‬‭have‬‭been‬‭mentioning‬‭“profit‬‭absolute‬‭pool”‬‭is‬ ‭what we have to look at.‬ ‭Pramod‬‭Kumar:‬ ‭Okay,‬ ‭so‬‭yeah.‬‭Okay,‬ ‭Govind,‬‭but‬‭I'm‬‭just‬‭trying‬‭to‬‭understand,‬‭have‬‭we‬‭found‬‭the‬‭right‬ ‭balance‬‭is‬‭what‬‭I'm‬‭trying‬‭to‬‭get‬‭at.‬‭Are‬‭we‬‭satisfied‬‭with‬‭the‬‭kind‬‭of‬‭eforts‬‭we've‬‭put‬‭in‬‭and‬ ‭the result of what we got in terms of the market response or the consumer response?‬ ‭B.‬‭Govindarajan:‬ ‭Yes.‬‭We‬‭have‬‭to‬‭constantly‬‭keep‬‭looking‬‭at‬‭how‬‭the‬‭market‬‭dynamics‬‭is‬‭and‬‭which‬‭are‬‭all‬‭the‬ ‭areas,‬‭which‬‭product‬‭has‬‭to‬‭be‬‭looked‬‭at‬‭and‬‭support‬‭has‬‭to‬‭be‬‭done.‬‭So‬‭the‬‭balance‬‭is‬‭not‬‭that‬ ‭we have one answer for it.

As growth focus requires, from time to time, we'll keep doing that.‬ ‭Pramod‬‭Kumar:‬ ‭And‬‭the‬‭second‬‭question‬‭is‬‭on‬‭the‬‭demand‬‭response,‬‭Govind,‬‭because‬‭we've‬‭been‬‭kind‬‭of‬ ‭seeing‬‭weak‬‭demand‬‭for‬‭the‬‭last‬‭few‬‭years,‬‭of‬‭course,‬‭outperformed‬‭in‬‭the‬‭motorcycle‬ ‭category.‬‭But‬‭yes,‬‭generally,‬‭there's‬‭been‬‭a‬‭bit‬‭of‬‭a‬‭sluggish‬‭demand‬‭going‬‭into‬‭the‬‭season‬‭and‬ ‭all of a sudden, the demand came in.‬ ‭So‬‭I'm‬‭just‬‭trying‬‭to‬‭understand‬‭what‬‭you‬‭were‬‭trying‬‭to‬‭do:‬‭a‬‭bridge‬‭of‬‭where‬‭demand‬‭was‬‭on‬ ‭a‬‭monthly‬‭basis‬‭before‬‭the‬‭festive‬ ‭or‬‭the‬‭market‬‭share‬‭before‬‭monthly‬‭--‬‭before‬‭festive‬‭and‬ ‭where‬‭it‬‭is‬‭today,‬‭could‬‭you‬‭just‬‭help‬‭us‬‭understand‬‭how‬‭much‬‭of‬‭this‬‭is‬‭led‬‭by‬‭existing‬‭inquiry‬ ‭converting to actual purchase?‬ ‭And‬‭how‬‭much‬‭of‬‭this‬‭is‬‭kind‬‭of‬‭win‬‭back‬‭from‬‭competition?‬‭What‬‭was‬‭there‬‭in‬‭terms‬‭of‬‭some‬ ‭bit‬‭of‬‭confusion‬‭in‬‭the‬‭minds‬‭of‬‭the‬‭consumer‬‭with‬‭so‬‭many‬‭brand‬‭launches,‬‭right?‬‭So‬‭if‬‭you‬ ‭can‬‭just‬‭help‬‭us‬‭break‬‭down‬‭the‬‭components,‬‭and‬‭also‬‭how‬‭many‬‭of‬‭them‬‭are‬‭new‬‭customers,‬ ‭which are helped by your additional reach on the semi-urban, rural side?‬ ‭And‬‭any‬‭color‬‭on‬‭the‬‭regional‬‭performance?‬‭At‬‭diferent‬‭regions,‬‭how‬‭they‬‭have‬‭responded‬ ‭during‬‭the‬‭festive‬‭season?‬‭And‬‭also,‬‭any‬‭final‬‭thoughts‬‭on‬‭how‬‭you're‬‭seeing‬‭demand‬‭post‬ ‭festive because January was very strong.‬ ‭There‬‭could‬‭be‬‭a‬‭year-end‬‭phenomenon‬‭there.‬‭But‬‭how‬‭are‬‭you‬‭seeing‬‭demand‬‭as‬‭you‬‭stand‬ ‭today‬‭based‬‭on‬‭all‬‭the‬‭inputs‬‭what‬‭you‬‭have‬‭on‬‭walk-in‬‭inquiries‬‭to‬‭all‬‭those‬‭inputs‬‭what‬‭you‬ ‭have?‬ ‭Moderator:‬ ‭Thanks, Pramod.‬ ‭B.‬‭Govindarajan:‬ ‭Yes.‬‭Too‬‭many‬‭questions‬‭you‬‭put‬‭it‬‭in‬‭one‬‭thing‬‭Pramod,‬‭but‬‭let‬‭me‬‭just‬‭try‬‭to‬‭address.‬‭First‬‭is‬ ‭across‬‭the‬‭funnel‬‭from‬‭inquiry‬‭till‬‭up‬‭to‬‭the‬‭conversion,‬‭through‬‭this‬‭inquiry,‬‭bookings‬‭and‬‭then‬ ‭wholesale‬‭and‬‭retail,‬‭everything,‬‭we‬‭have‬‭been‬‭consistently‬‭growing‬‭during‬‭the‬‭last‬‭quarter.‬‭In‬ ‭fact,‬‭in‬‭the‬‭last‬‭quarter,‬ ‭we‬‭reached‬‭a‬‭market‬‭share‬‭of‬‭almost‬‭about‬‭10.5%‬‭in‬‭the‬‭2-wheeler‬ ‭industry in motorcycles.‬ ‭What‬‭is‬‭happening,‬‭as‬‭I‬‭mentioned‬‭in‬‭the‬‭last‬‭call‬‭also,‬‭is‬‭that‬‭we‬‭will‬‭start‬‭looking‬‭at‬‭product‬ ‭by‬‭product,‬‭which‬‭requires‬‭a‬‭market‬‭support‬‭on‬‭our‬‭brand-building‬‭activities.‬‭We‬‭will‬‭up‬‭the‬ ‭game‬‭in‬‭that‬‭area.‬‭That's‬‭what‬‭exactly‬‭we‬‭did.‬‭We‬‭also‬‭found‬‭in‬‭the‬‭markets‬‭during‬‭the‬‭festive‬ ‭season what sort of an inventory which we have to keep, that we activated.‬ ‭Page‬‭10‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Our‬‭Classic,‬‭Battalion‬‭Black,‬‭all‬‭those‬‭products,‬‭whatever‬‭the‬‭market‬‭activities‬‭which‬‭are‬‭to‬‭be‬ ‭done,‬‭that‬‭also‬‭has‬‭been‬‭supported.‬‭So‬‭all‬‭put‬‭together,‬‭it‬‭has‬‭actually‬‭really‬‭worked.‬‭And‬‭now‬ ‭there‬‭is‬‭a‬‭positive‬‭momentum,‬‭which‬‭I'm‬‭seeing,‬‭and‬‭that's‬‭why‬‭you‬‭also‬‭mentioned‬‭January‬ ‭also has been the growth.

That's continuing.‬ ‭In‬‭time‬‭to‬‭come,‬‭there‬‭will‬‭be‬‭more‬‭market‬‭activation‬‭work,‬‭which‬‭we‬‭will‬‭continue‬‭because‬ ‭some‬‭of‬‭the‬‭brands‬‭like‬‭Guerrilla‬‭and‬‭all,‬‭we‬‭have‬‭to‬‭do‬‭a‬‭bit‬‭more‬‭work‬‭in‬‭the‬‭brand‬ ‭awareness‬‭itself.‬‭And‬‭Hunter,‬‭we‬‭will‬‭be‬‭doing‬‭some‬‭activities.‬‭There‬‭are‬‭some‬‭new‬‭products‬ ‭which we have lined up.

So we are positive about the growth continuing as of now.‬ ‭Pramod Kumar:‬ ‭Thanks a lot, Govind.

I will join back‬‭in the queue.‬ ‭Moderator:‬ ‭Thank‬‭you.‬‭The‬‭next‬‭question‬‭is‬‭from‬‭the‬‭line‬‭of‬‭Gunjan‬‭Prithyani‬‭from‬‭Bank‬‭of‬‭America.‬ ‭Before‬‭you‬‭go‬‭ahead‬‭and‬‭ask‬‭your‬‭question.‬‭Let‬‭me‬‭remind‬‭participants‬‭that‬‭they‬‭may‬‭press‬ ‭“*” and “1” to ask questions.

Gunjan, you may proceed.‬ ‭Gunjan‬‭Prithyani:‬ ‭Thank‬‭you‬‭for‬‭taking‬‭my‬‭questions.‬‭I‬‭just‬‭wanted‬‭to‬‭clarify‬‭the‬‭onetime‬‭impact,‬‭Vidhya,‬‭that‬ ‭you‬‭called‬‭out.‬‭It's‬‭INR70‬‭crores,‬‭which‬‭is‬‭to‬‭do‬‭with‬‭the‬‭launches‬‭in‬‭EV,‬‭and‬‭you‬‭mentioned‬ ‭90‬‭basis‬‭points‬‭additional.‬‭Is‬‭that‬‭understanding‬‭correct,‬‭both‬‭your‬‭90‬‭basis‬‭points‬‭and‬‭1.4‬ ‭percentage‬‭points,‬‭which‬‭is‬‭INR70‬‭crores,‬‭both‬‭of‬‭these‬‭are‬‭nonrecurring‬‭as‬‭we‬‭look‬‭into‬‭the‬ ‭next couple of quarters?

Is that understanding correct?‬ ‭Vidhya‬‭Srinivasan:‬ ‭Let‬‭me‬‭just‬‭clarify.‬ ‭INR20‬‭crores‬‭out‬‭of‬‭the‬‭INR70‬‭crores‬‭is‬‭on‬‭account‬‭to‬‭EV,‬‭okay.‬‭And‬ ‭obviously,‬ ‭this‬‭is‬‭based‬‭on‬‭the‬‭launch‬‭intensity,‬‭and‬‭if‬‭we‬‭have‬‭more‬‭launches,‬‭there‬‭will‬‭be‬ ‭some launch spend.

I mean, but yes, broadly, that is the way to look at it.‬ ‭0.9%‬‭is‬‭what‬‭we've‬‭spent‬‭on‬‭on-the-ground‬‭marketing‬‭activation.‬‭During‬‭the‬‭festive,‬‭again,‬ ‭like‬‭I‬‭think‬‭BGR‬‭has‬‭pointed‬‭out‬‭earlier,‬‭there‬‭could‬‭be,‬‭depending‬‭on,‬‭our‬‭focus‬‭is‬‭on‬‭growth,‬ ‭and therefore, we keep looking at our marketing intensity from time to time, yes?‬ ‭Gunjan‬‭Prithyani:‬ ‭Okay.‬‭That's‬‭clear‬‭now.‬‭And‬‭the‬‭other‬‭follow-up‬‭around‬‭this‬‭I‬‭had‬‭was‬‭that,‬‭of‬‭course,‬‭you've‬ ‭done‬‭a‬‭lot‬‭of‬‭value‬‭addition‬‭in‬‭terms‬‭of‬‭your‬‭Battalion‬‭Bullet‬‭and‬‭Classic‬‭also.‬‭And‬‭there‬‭were‬ ‭no‬‭price‬‭hikes‬‭taken‬‭on‬‭those.‬‭So‬‭is‬‭there‬‭any‬‭pricing‬‭intervention‬‭that‬‭we‬‭took‬‭towards‬‭the‬‭end‬ ‭of‬‭the‬‭quarter‬‭or‬‭something‬‭that‬‭is‬‭due‬‭as‬‭you‬‭see‬‭the‬‭response‬‭to‬‭these‬‭interventions‬‭quite‬ ‭positive?‬ ‭And‬‭while‬‭you‬‭cover‬‭the‬‭price‬‭hikes,‬‭if‬‭you‬‭can‬‭also‬‭talk‬‭a‬‭little‬‭bit‬‭about‬‭OBD‬‭related‬‭impact‬ ‭that you may see in the next couple of months?‬ ‭Vidhya‬‭Srinivasan:‬ ‭I‬‭think‬‭as‬‭far‬‭as‬‭Bullet‬‭Black‬‭or‬‭we‬‭haven't‬‭taken‬‭any‬‭pricing‬‭interventions‬‭towards‬‭the‬‭end‬‭of‬ ‭the‬‭quarter.‬‭As‬‭you‬‭know,‬‭we‬‭don't‬‭really‬‭comment‬‭on‬‭any‬‭pricing‬‭actions‬‭that‬‭we‬‭might‬‭take‬ ‭in‬‭the‬‭future.‬‭But‬‭I‬‭think‬‭one‬‭thing‬‭I‬‭would‬‭want‬‭to‬‭say‬‭is‬‭that‬‭given‬‭the‬‭growth‬‭that‬‭we‬‭have‬ ‭seen‬‭in‬‭Bullet,‬‭in‬‭spite‬‭of‬‭the‬‭fact‬‭that‬‭we‬‭were‬‭muted‬‭in‬‭terms‬‭of‬‭,‬‭I‬‭mean,‬‭we've‬‭invested‬‭in‬ ‭the product, overall our GC has grown as far as across the Bullet family.‬ ‭B.

Govindarajan:‬ ‭And we'll continue to add value back‬‭to the consumers on the product.

That's the focus.‬ ‭Page‬‭11‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Gunjan‬‭Prithyani:‬ ‭Okay.‬‭Okay,‬‭got‬‭it.‬‭And‬‭just‬‭going‬‭back‬‭now‬‭to‬‭the‬‭growth‬‭question.‬‭Bullet‬‭and‬‭Classic‬‭clearly‬ ‭has‬‭seen‬‭a‬‭pretty‬‭good‬‭momentum‬‭over‬‭the‬‭last‬‭couple‬‭of‬‭months.‬‭If‬‭I‬‭see‬‭Bullet,‬‭we‬‭are‬‭going‬ ‭back‬‭to‬‭the‬‭FY'18‬‭numbers‬‭that‬‭we‬‭used‬‭to‬‭see.‬‭Now‬‭in‬‭terms‬‭of‬‭the‬‭brand‬‭potential,‬‭that‬‭is‬ ‭with‬‭Bullet‬‭and‬‭Classic,‬‭if‬‭you‬‭can‬‭talk‬‭a‬‭little‬‭bit‬‭more‬‭how‬‭do‬‭we‬‭or‬‭do‬‭we‬‭see‬‭more‬‭upside‬‭to‬ ‭the bullet run rate than we're seeing right now?‬ ‭And‬‭secondly,‬‭on‬‭Classic‬‭again,‬‭we‬‭are‬‭way‬‭of‬‭from‬‭where‬‭the‬‭peak‬‭volumes‬‭used‬‭to‬‭be‬‭back‬ ‭in‬‭fiscal‬‭18.‬‭So‬‭just‬‭trying‬‭to‬‭understand,‬‭do‬‭the‬‭interventions‬‭that‬‭you're‬‭making‬‭right‬‭now‬ ‭give us confidence that there is a huge potential left with these brands, both of these?‬ ‭B.‬‭Govindarajan:‬ ‭I‬‭think,‬‭Gunjan,‬‭you‬‭referred‬‭2018.‬‭In‬‭2018‬‭time,‬‭the‬‭product‬‭which‬‭we‬‭had,‬‭Bullet‬‭350‬‭and‬ ‭Classic‬‭350,‬‭we‬‭moved‬‭on‬‭to‬‭the‬‭J-platform.‬‭That‬‭is‬‭one‬‭action‬‭which‬‭we‬‭have‬‭done.‬‭And‬ ‭Battalion‬‭Black,‬‭you‬‭all‬‭have‬‭seen‬‭we‬‭have‬‭launched‬‭it.‬‭The‬‭response‬‭has‬‭been‬‭very‬‭good.‬ ‭Primarily,‬ ‭where‬‭the‬‭market,‬‭where‬‭the‬‭bullet‬‭was‬‭very‬‭strong,‬‭in‬‭that‬‭market,‬‭the‬‭Battalion‬ ‭Black got accepted very well.

Now we are also opening to the other parts of India.‬ ‭Classic,‬‭it's‬‭a‬‭year‬‭of‬‭classicism,‬‭which‬‭we‬‭want‬‭to‬‭celebrate.‬‭We‬‭are‬‭doing‬‭a‬‭lot‬‭of‬‭activities‬ ‭around‬‭Classic.‬‭If‬‭you‬‭remember,‬‭we‬‭did‬‭the‬‭factory‬‭customs‬‭on‬‭the‬‭Classic‬‭as‬‭a‬‭special.‬‭So‬‭a‬ ‭lot‬‭of‬‭activities‬‭and‬‭the‬‭Goan‬‭Classic,‬‭which‬‭we‬‭launched.‬‭So‬‭the‬‭Classic‬‭whole‬‭family,‬‭there's‬ ‭a lot of activities which are happening.‬ ‭And‬‭the‬‭love‬‭of‬‭Classic‬‭is‬‭also‬‭back.‬‭Consumers‬‭started‬‭really‬‭liking‬‭the‬‭new‬‭Classic‬‭and‬‭the‬ ‭colorways,‬‭which‬‭we‬‭have‬‭launched.‬‭So‬‭I‬‭do‬‭see‬‭in‬‭the‬‭future‬‭also‬‭the‬‭love‬‭is‬‭continuing.‬‭But‬ ‭we have to support it, which we will continue to do through market activations.‬ ‭Gunjan‬‭Prithyani:‬ ‭And‬‭Govind,‬‭on‬‭the‬‭inventory‬‭side,‬‭this‬‭last‬‭question‬‭is,‬‭is‬‭that‬‭sorted‬‭now?‬‭We‬‭were‬‭in‬‭a‬‭stock‬ ‭out‬‭situation.‬‭Where‬‭would‬‭the‬‭inventory‬‭levels‬‭stand‬‭now‬‭at‬‭an‬‭overall‬‭level,‬‭channel‬ ‭inventory?‬ ‭B.

Govindarajan:‬ ‭Go ahead.‬ ‭Vidhya‬‭Srinivasan:‬ ‭So‬‭Gunjan,‬‭I‬‭think‬‭the‬‭stock‬‭out‬‭situation‬‭only‬‭because‬‭during‬‭the‬‭festive‬‭season,‬‭we‬‭had‬‭such‬ ‭a‬‭strong‬‭sale‬‭during‬‭October‬‭that‬‭there‬‭were‬‭a‬‭few‬‭areas‬‭where‬‭some‬‭of‬‭the‬‭colorways‬‭and‬ ‭some‬‭of‬‭the‬‭models‬‭kind‬‭of‬‭got‬‭out‬‭of‬‭stock.‬‭We‬‭have‬‭stocked‬‭back‬‭up.‬‭I‬‭think‬‭we‬‭are‬‭back‬‭to‬ ‭our regular inventory levels.‬ ‭B.

Govindarajan:‬ ‭We have 2 to 3 weeks...‬ ‭Vidhya Srinivasan:‬ ‭Yes, 2 to 3 weeks, yeah.‬ ‭B.‬‭Govindarajan:‬ ‭Some‬‭colors‬‭and‬‭SKUs,‬‭which‬‭we‬‭have‬‭to‬‭match‬‭because‬‭as‬‭Vidhya‬‭was‬‭mentioning,‬‭during‬ ‭the‬‭festive‬‭time,‬‭I‬‭mean‬‭it‬‭was‬‭positive.‬‭So‬‭some‬‭stock-out‬‭situations‬‭of‬‭a‬‭few‬‭SKUs‬‭has‬‭taken‬ ‭place.‬‭Now‬‭the‬‭plant‬‭team‬‭is‬‭gearing‬‭up‬‭to‬‭fill‬‭that‬‭back‬‭because‬‭we‬‭have‬‭gone‬‭with‬‭the‬ ‭replenishment‬‭model‬‭to‬‭extract‬‭the‬‭full‬‭eficiency‬‭and‬‭support‬‭the‬‭dealer‬‭community‬‭also.‬‭It‬‭is‬ ‭working really well.‬ ‭Gunjan Prithyani:‬ ‭Thank you so much.‬ ‭Page‬‭12‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Moderator:‬ ‭Thank‬‭you.‬‭The‬‭next‬‭question‬‭is‬‭from‬‭the‬‭line‬‭of‬‭Mumuksh‬‭Mandlesha‬‭from‬‭Anand‬‭Rathi‬ ‭Institutional Equities.

Please go ahead.‬ ‭Mumuksh‬‭Mandlesha:‬ ‭Yeah,‬‭Thank‬‭you‬‭for‬‭the‬‭opportunity.‬‭Sir,‬‭firstly,‬‭to‬‭Vinod‬‭sir,‬‭on‬‭the‬‭CV‬‭industry‬‭outlook.‬‭So‬ ‭how‬‭do‬‭you‬‭see‬‭the‬‭Q4‬‭quarter?‬‭And‬‭just‬‭on‬‭next‬‭6-‬‭to‬‭12-month‬‭perspective,‬‭can‬‭you‬‭share‬ ‭how do you see the industry growth?‬ ‭Vinod‬‭Aggarwal:‬ ‭If‬‭you‬‭look‬‭at‬‭the‬‭overall‬‭industry,‬‭first‬‭9‬‭months‬‭have‬‭been‬‭sort‬‭of‬‭a‬‭stagnant‬‭and‬‭a‬‭little‬‭bit‬ ‭marginal‬ ‭drop‬‭around,‬‭I‬‭think,‬‭2%‬‭to‬‭3%‬‭drop.‬‭However,‬ ‭going‬‭forward,‬‭we‬‭are‬‭very‬ ‭optimistic.‬‭The‬‭reason‬‭being‬‭that‬‭if‬‭you‬‭look‬‭at‬‭the‬‭capital‬‭expenditure‬‭trends‬‭of‬‭Government‬ ‭of‬‭India,‬‭first‬‭9‬‭months,‬‭they‬‭have‬‭spent‬‭around,‬‭on‬‭an‬‭average,‬‭every‬‭month,‬‭INR72,000‬ ‭crores.‬‭And‬‭based‬‭on‬‭the‬‭current‬‭plan,‬‭this‬‭last‬‭quarter,‬‭I‬‭think‬‭the‬‭expected‬‭spend‬‭is‬‭going‬‭to‬ ‭be‬‭around‬‭INR92,000‬‭crores,‬‭INR95,000‬‭crores‬‭per‬‭month.‬‭And‬‭that‬‭will‬‭be‬‭a‬‭similar‬‭spend‬‭in‬ ‭the next year as well.‬ ‭So‬‭therefore,‬‭based‬‭on‬‭this‬‭increased‬‭spend,‬‭we‬‭are‬‭expecting‬‭that‬‭there‬‭will‬‭be‬‭good‬‭demand‬ ‭in‬‭quarter‬‭4.‬‭And‬‭otherwise‬‭also‬‭with‬‭all‬‭the‬‭better‬‭money,‬‭which‬‭is‬‭going‬‭to‬‭be‬‭available‬‭in‬‭the‬ ‭hands‬‭of‬‭middle‬‭income‬‭groups‬‭with‬‭the‬‭better‬‭taxation,‬‭with‬‭the‬‭taxation‬‭relief,‬‭I‬‭think‬‭there‬ ‭will‬‭be‬‭some‬‭better‬‭consumer‬‭spends,‬‭which‬‭will‬‭have‬‭a‬‭clear‬‭circular‬‭impact‬‭on‬‭the‬‭entire‬ ‭economy,‬ ‭leading‬‭to‬‭more‬‭consumption‬‭and‬‭then‬‭more‬‭movement‬‭of‬‭goods‬‭and‬‭services.‬‭So‬ ‭therefore, we are very positive that the commercial vehicle industry next year should do better.‬ ‭And‬‭of‬‭course,‬‭our‬‭overall‬‭expectation‬‭on‬‭the‬‭GDP‬‭growth‬‭continues‬‭to‬‭be‬‭more‬‭than‬‭6%,‬ ‭around‬‭6.3%‬‭or‬‭6.5%.‬‭And‬‭replacement‬‭demand‬‭is‬‭also‬‭going‬‭to‬‭remain‬‭very‬‭strong.‬‭Interest‬ ‭rates,‬‭which‬‭have‬‭been‬‭cut‬‭recently‬‭by‬‭the‬‭Reserve‬‭Bank‬‭of‬‭India,‬‭0.25%,‬‭that‬‭will‬‭also‬‭have‬‭a‬ ‭positive‬‭impact‬‭on‬‭the‬‭overall‬‭financing‬‭rates.‬‭So‬‭therefore,‬‭I‬‭think‬‭commercial‬‭vehicle‬ ‭industry, based on all these fundamental factors, should do better.‬ ‭Mumuksh‬‭Mandlesha:‬ ‭Got‬‭it,‬‭sir.‬ ‭And‬‭just‬‭on‬‭how‬‭is‬‭the‬‭inventory‬‭situation‬‭in‬‭the‬‭CV‬‭industry,‬ ‭and‬‭how‬‭is‬‭the‬ ‭discounting going, sir?‬ ‭Vinod‬‭Aggarwal:‬ ‭As‬‭far‬‭as‬‭the‬‭inventory‬‭situation‬‭is‬‭concerned,‬‭inventory‬‭is‬‭quite‬‭healthy.‬‭I‬‭can't‬‭talk‬‭of‬‭the‬ ‭inventory‬‭in‬‭the‬‭industry.‬ ‭But‬‭of‬‭course,‬‭as‬‭well‬‭as‬‭our‬‭inventory‬‭is‬‭concerned,‬‭we‬‭are‬‭quite‬ ‭healthy,‬‭and‬‭we‬‭are‬‭within‬‭our‬‭norms‬‭on‬‭the‬‭inventory.‬‭As‬‭far‬‭as‬‭the‬‭discounting‬‭is‬‭concerned,‬ ‭this‬‭is‬‭steadily‬‭improving‬‭only.‬ ‭So‬‭price‬‭management‬‭are‬‭getting‬‭better.‬ ‭More‬‭and‬‭more‬ ‭realization is there with everyone that the discounts are not good.‬ ‭So‬‭therefore,‬‭the‬‭discounts‬‭are‬‭also‬‭not‬‭sustainable‬‭in‬‭the‬‭long‬‭run.‬‭So‬‭therefore,‬‭we‬‭are‬ ‭expecting that the discount levels should continue to drop.‬ ‭Moderator:‬ ‭Got‬‭it,‬‭sir.‬‭Sir,‬‭the‬‭next‬‭question‬‭is‬‭to‬‭Govindarajan‬‭sir.‬‭On‬‭the‬‭EV‬‭launch‬‭pipeline,‬‭sir,‬‭we‬‭have‬ ‭this‬‭Flying‬‭Flea‬‭and‬‭the‬‭Stark‬‭collaboration.‬‭Just‬‭want‬‭to‬‭understand‬‭what's‬‭our‬‭time‬‭line‬‭for‬ ‭the launches for these brands?‬ ‭B.‬‭Govindarajan:‬ ‭So‬‭on‬‭the‬‭Flying‬‭Flea,‬‭which‬‭is‬‭the‬‭City‬‭Plus‬‭electric‬‭motorcycle,‬‭that's‬‭a‬‭brand‬‭from‬‭Royal‬ ‭Enfield,‬‭we‬‭unveiled‬‭the‬‭FF-C6‬‭and‬‭the‬‭scrambler‬‭FF-S6,‬‭both‬‭the‬‭versions.‬‭There's‬‭a‬‭lot‬‭of‬ ‭Page‬‭13‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭activities‬‭which‬‭are‬‭happening.‬‭Around‬‭the‬‭first‬‭quarter‬‭of‬‭2026‬‭will‬‭be‬‭the‬‭time‬‭wherein‬‭we‬ ‭will be hitting the market.‬ ‭Mumuksh Mandlesha:‬ ‭Got it.

And for Stark partnership,‬‭any plan to launch the product?‬ ‭B.‬‭Govindarajan:‬ ‭Stark‬‭is‬‭actually‬‭a‬‭strategic‬‭investment‬‭from‬‭Eicher‬‭Motors.‬‭Primarily,‬‭it‬‭is‬‭all‬‭about‬‭helping‬ ‭each‬‭other‬‭and‬‭understanding.‬‭We‬ ‭get‬‭the‬‭help‬‭from‬‭Stark‬‭in‬‭terms‬‭of‬‭lightweighting,‬ ‭modularity‬‭design‬‭and‬‭pushing‬‭the‬‭envelope‬‭of‬‭the‬‭innovations‬‭which‬‭we‬‭can‬‭bring‬‭in‬‭into‬‭the‬ ‭motor‬‭controller,‬‭battery‬‭controller‬‭and‬‭the‬‭integration‬‭in‬‭the‬‭whole‬‭vehicle.‬‭That's‬‭what‬‭we‬‭are‬ ‭actually learning from them.‬ ‭And‬‭also,‬‭for‬‭Stark,‬‭because‬‭we‬‭are‬‭good‬‭in‬‭the‬‭scale,‬‭supply‬‭chain‬‭operations,‬‭we‬‭support‬ ‭them‬‭in‬‭that.‬‭So‬‭that's‬‭the‬‭kind‬‭of‬‭a‬‭collaboration‬‭which‬‭we‬‭do.‬‭There‬‭is‬‭no‬‭such‬‭product‬‭which‬ ‭we are working around to bring it to the market immediately.‬ ‭Mumuksh Mandlesha:‬ ‭Got it.

And for Flying Flea, sir,‬‭what kind of production capacity initially we would have, sir?‬ ‭B.‬‭Govindarajan:‬ ‭I‬‭think,‬‭we‬‭are‬‭currently‬‭our‬‭Flying‬‭Flea‬‭will‬‭be‬‭manufactured‬‭out‬‭of‬‭our‬‭Vallam‬‭plant.‬‭So‬‭we‬ ‭are‬‭building‬‭a‬‭capacity‬‭which,‬‭we‬‭have‬‭mentioned,‬‭is‬‭almost‬‭about‬‭1.5‬‭lakh‬‭per‬‭annum.‬‭But‬ ‭that's‬‭all‬‭scalable‬‭because‬‭that's‬‭a‬‭vehicle‬‭assembly‬‭line,‬‭and‬‭we‬‭will‬‭go‬‭modular.‬ ‭And‬‭we‬ ‭always have looked at that we won't put a heavy capex onto this.‬ ‭We‬‭will‬‭go‬‭modular‬‭and‬‭that's‬‭what‬‭we‬‭are‬‭good‬‭at.‬‭Even‬‭for‬‭Flying‬‭Flea,‬‭depending‬‭upon‬‭the‬ ‭market situation, we will keep improving whenever it is required.‬ ‭Mumuksh‬‭Mandlesha:‬ ‭Got‬‭it,‬‭sir.‬ ‭Sir,‬ ‭next‬‭question‬‭is‬‭to‬‭Vidhya‬ ‭Ma'am.‬‭Just‬‭on‬‭the‬‭gross‬‭margin,‬ ‭this‬‭quarter‬ ‭sequentially, there was a fall in the gross margin.

Is it due to mainly the mix of the products?‬ ‭Vidhya‬‭Srinivasan:‬ ‭I‬‭think‬‭you've‬‭kind‬‭of‬‭answered‬‭my‬‭question.‬‭But‬‭basically,‬ ‭I‬‭think‬‭there‬‭are‬‭two‬‭things‬ ‭essentially‬‭because‬‭of‬‭product‬‭mix.‬‭We've‬‭talked‬‭about‬‭some‬‭of‬‭the‬‭opportunities‬‭that‬‭we've‬ ‭done‬‭from‬‭a‬‭Battalion‬‭Black‬‭standpoint‬‭or‬‭even‬‭in‬‭Classic‬‭350‬‭where‬‭we've‬‭tried‬‭to‬‭make‬‭it‬‭not‬ ‭to‬‭impact‬‭on‬‭customers,‬‭and‬‭we've‬‭also‬‭not‬‭increased‬‭our‬‭prices.‬‭So‬‭I‬‭think‬‭that's‬‭what‬‭and‬‭the‬ ‭product‬‭mix,‬‭that's‬‭what‬‭is‬‭resulting‬‭in‬‭the‬‭gross‬‭margin.‬‭But‬‭on‬‭an‬‭absolute‬‭level,‬‭gross‬‭margin‬ ‭has increased obviously.‬ ‭Mumuksh‬‭Mandlesha:‬ ‭Got‬‭it,‬‭got‬‭it.‬‭Understood.‬‭And‬‭just‬‭lastly,‬‭on‬‭the‬‭capex‬‭side,‬‭how‬‭was‬‭the‬‭9-month‬‭capex‬‭for‬ ‭the Royal Enfield and VECV?

And what is the guidance for the full year?‬ ‭Vinod‬‭Aggarwal:‬ ‭I‬‭think‬‭in‬‭the‬‭beginning‬‭of‬‭the‬‭year,‬ ‭we‬‭announced‬‭that‬‭we‬‭will‬‭have‬‭the‬‭capex‬‭of‬‭around‬ ‭INR1,000‬‭crores‬‭for‬‭the‬‭full‬‭year.‬ ‭So‬‭we‬‭are‬‭on‬‭track.‬‭And‬‭we‬‭are‬‭likely‬‭to‬‭be‬‭around‬ ‭INR1,000 crores for the full year.‬ ‭Moderator:‬ ‭Sorry‬‭to‬‭interrupt,‬‭we‬‭request‬‭you‬‭to‬‭please‬‭re-join‬‭the‬‭queue.‬‭You‬‭may‬‭ask‬‭your‬‭questions‬ ‭once you're asked again, sir.‬ ‭Mumuksh Mandlesha:‬ ‭Sure, Thank you.‬ ‭Moderator:‬ ‭Thank you.We have the next question from the line of Jinesh Gandhi from Ambit Capital.‬ ‭Page‬‭14‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Jinesh‬‭Gandhi:‬ ‭My‬‭question‬‭pertains‬‭to‬‭exports.‬‭So‬‭in‬‭export‬‭market‬‭of‬‭all‬‭the‬‭new‬‭product‬‭launches‬‭which‬‭we‬ ‭have‬‭done‬‭in‬‭the‬‭last‬‭12‬‭months,‬‭which‬‭models‬‭are‬‭yet‬‭to‬‭be‬‭launched‬‭in‬‭some‬‭of‬‭our‬‭new‬ ‭export markets?‬ ‭B.‬‭Govindarajan:‬ ‭Well,‬ ‭product‬‭in‬‭an‬‭export‬‭market,‬‭there‬‭will‬‭always‬‭be‬‭a‬‭lag,‬‭Jinesh.‬‭So‬‭for‬‭example,‬ ‭Himalayan,‬‭we‬‭are‬‭just‬‭launching‬‭in‬‭Brazil.‬‭Guerrilla‬‭we‬‭have‬‭just‬‭launched‬‭at‬‭an‬‭APAC‬ ‭region.‬‭So‬‭it's‬‭all‬‭the‬‭products‬‭in‬‭this‬‭quarter,‬‭most‬‭probably‬‭will‬‭be‬‭launch‬‭completion‬‭in‬‭all‬ ‭the international markets.‬ ‭Jinesh Gandhi:‬ ‭Including the Classic 650s and Goan‬‭650?‬ ‭B.

Govindarajan:‬ ‭Yes, all the products.‬ ‭Jinesh‬‭Gandhi:‬ ‭Got‬‭it.‬‭And‬‭secondly,‬ ‭this‬‭Thailand‬‭CKD,‬‭which‬‭we‬‭are‬‭putting‬‭up,‬‭this‬‭will‬‭be‬‭also‬‭from‬ ‭export‬‭to‬‭European‬‭market‬‭as‬‭well‬‭given‬‭the‬‭FTA‬‭Thailand‬‭has‬‭and‬‭in‬‭that‬‭context‬‭what‬‭kind‬‭of‬ ‭advantage‬‭does‬‭Thailand‬‭ofer‬ ‭to‬‭us‬‭from‬‭that‬‭perspective?‬‭What‬‭is‬‭the‬‭that‬‭yes,‬‭sorry,‬ ‭go‬ ‭ahead.‬ ‭B.‬‭Govindarajan:‬ ‭But‬‭first‬‭is‬‭that‬‭particular‬‭market‬‭have‬‭to‬‭be‬‭taken‬‭care.‬‭So‬‭we‬‭have‬‭to‬‭get‬‭that‬‭right.‬‭So‬‭we‬ ‭have‬‭established‬‭the‬‭base‬‭there‬‭and‬‭the‬‭FTA‬‭is‬‭being‬‭studied‬‭by‬‭our‬‭team,‬‭whatever‬‭the‬‭ASIAN‬ ‭markets‬‭first,‬‭then‬‭we'll‬‭parallelly‬‭look‬‭at‬‭on‬‭a‬‭TCO‬‭basis,‬‭what‬‭makes‬‭a‬‭sense,‬‭whether‬‭to‬‭send‬ ‭the‬‭full‬‭container‬‭from‬‭India‬‭to‬‭Europe‬‭or‬‭from‬‭Thailand‬‭to‬‭that‬‭place,‬‭that‬‭study‬‭is‬‭on‬‭and‬ ‭maybe‬‭coming‬‭year,‬ ‭we‬‭will‬‭see.‬‭If‬‭there‬‭is‬‭a‬‭merit‬‭to‬‭that,‬‭we‬‭will‬‭review‬‭it.‬‭Otherwise,‬ ‭currently, Europe will be going only from Chennai plant.‬ ‭Jinesh Gandhi:‬ ‭Okay.

But any sense of what would be import duties on our bikes in Europe?‬ ‭B.

Govindarajan:‬ ‭Sorry?‬ ‭Jinesh Gandhi:‬ ‭What would be import duties on our‬‭bikes in Europe?‬ ‭B.

Govindarajan:‬ ‭5%.

It's about 5%.‬ ‭Vidhya Srinivasan:‬ ‭Yes.‬ ‭Jinesh Gandhi:‬ ‭Hello?‬ ‭B.

Govindarajan:‬ ‭It's about 5%.‬ ‭Jinesh‬‭Gandhi:‬ ‭5%,‬‭okay.‬‭And‬‭lastly,‬‭Vidhya,‬‭the‬‭tax‬‭rate‬‭for‬‭the‬‭quarter‬‭was‬‭below‬‭22%.‬‭Is‬‭that‬‭a‬‭normalized‬ ‭rate?

Or we should see going back to 23%, 24%?‬ ‭Vidhya Srinivasan:‬ ‭24% to 25% is the rate.‬ ‭Jinesh Gandhi:‬ ‭24% to 25%, got it, got it.

Thanks and All the best.‬ ‭Moderator:‬ ‭Thank you.‬‭The next question is from the line of Sanjaya Satapathy from Ampersand.‬ ‭Please go ahead.‬ ‭Page‬‭15‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭Sanjaya‬‭Satapathy:‬ ‭Sir,‬ ‭my‬‭question‬‭is‬‭can‬‭you‬‭give‬‭us‬‭some‬‭indication‬‭of‬‭what‬‭is‬‭the‬‭sustainable‬‭margin‬‭from‬ ‭hereon?‬ ‭Vidhya Srinivasan:‬ ‭What is the sustainable margin‬‭from here?‬ ‭B.

Govindarajan:‬ ‭No, we don't give.‬ ‭Vidhya Srinivasan:‬ ‭We really don't give guidance.‬‭You know that.‬ ‭Sanjaya‬‭Satapathy:‬ ‭I'm‬‭just‬‭trying‬‭to‬‭understand‬‭in‬‭the‬‭context‬‭of‬‭the‬‭numbers‬‭that‬‭you‬‭have‬‭called‬‭out‬‭in‬‭terms‬‭of‬ ‭the recurring and nonrecurring, if you can give us something?‬ ‭B.‬‭Govindarajan:‬ ‭As‬‭Vidhya‬ ‭mentioned,‬‭some‬‭of‬‭the‬‭expenses‬‭because‬‭of‬‭the‬‭hump‬‭in‬‭the‬‭launches,‬‭that's‬ ‭one-time.‬‭And‬‭going‬‭forward,‬‭that's‬‭sort‬‭of‬‭a‬‭hump‬‭may‬‭not‬‭be‬‭so‬‭much.‬‭But‬‭we‬‭continue‬‭to‬ ‭have‬‭to‬‭spend‬‭on‬‭brand‬‭building‬‭and‬‭the‬‭mother‬‭brand‬‭Royal‬‭Enfield‬‭build‬‭an‬‭aspiration.‬‭So‬ ‭there will be marketing activation expenses, which will continue.‬ ‭But‬‭the‬‭hump‬‭may‬‭not‬‭be‬‭so‬‭much‬‭because‬‭these‬‭are‬‭all‬‭some‬‭of‬‭the‬‭products‬‭due‬‭to‬‭the‬ ‭COVID,‬‭which‬‭came‬‭up‬‭for‬‭the‬‭launches‬‭one‬‭after‬‭the‬‭other.‬‭So‬‭that‬‭sort‬‭of‬‭an‬‭expense‬‭will‬‭not‬ ‭be there.

But marketing support activities and activation expenses will continue.‬ ‭Sanjaya Satapathy:‬ ‭Thank you sir.‬ ‭Moderator:‬ ‭Thank‬‭you.The‬‭next‬‭question‬‭is‬‭from‬‭the‬‭line‬‭of‬‭Omkar‬‭Rane‬‭from‬‭Emkay‬‭Global‬‭Financial‬ ‭Services.‬‭The‬‭current‬‭participant‬‭seems‬‭to‬‭have‬‭dropped‬‭from‬‭the‬‭queue.‬‭We‬‭will‬‭proceed‬‭to‬ ‭the next question, which will be from the line of Jay Kale from Elara Capital.

Please go ahead.‬ ‭Jay‬‭Kale:‬ ‭Yeah,‬ ‭thanks‬‭for‬‭taking‬‭my‬‭question.‬‭So‬‭my‬‭first‬‭question‬‭is,‬‭again‬‭harping‬‭on‬‭the‬‭earlier‬ ‭question,‬‭what‬‭would‬‭you‬‭see‬‭in‬‭your‬‭endeavor‬‭of‬‭balancing‬‭profitability‬‭versus‬‭growth?‬‭If‬‭I‬ ‭look‬‭at‬‭the‬‭EBITDA‬‭per‬‭vehicle‬‭also,‬‭it‬‭is‬‭kind‬‭of‬‭a‬‭7-quarter‬‭low.‬‭So‬‭I'm‬‭just‬‭thinking‬‭from‬‭a‬ ‭management‬‭perspective‬‭going‬‭forward,‬‭are‬‭you‬‭looking‬‭at‬‭sustainable‬‭margins‬ ‭when‬‭you‬ ‭balance‬‭profitability‬‭versus‬‭growth?‬‭Are‬‭you‬‭looking‬‭at‬‭EBITDA‬‭per‬‭vehicle‬‭growing‬‭from‬ ‭here?‬ ‭Because‬‭despite‬‭the‬‭high‬‭volumes,‬‭we've‬‭not‬‭really‬‭gotten‬‭the‬‭absolute‬‭operating‬‭leverage‬ ‭benefits,‬‭which‬‭were‬‭expected‬‭when‬‭you‬‭have‬‭a‬‭very‬‭high‬‭volume‬‭growth.‬‭I‬‭understand‬‭the‬ ‭bulky‬‭expenses,‬‭but‬‭the‬‭marketing‬‭expenses,‬‭like‬‭you‬‭mentioned,‬‭are‬‭going‬‭to‬‭go‬‭ongoing.‬‭So‬ ‭how‬‭do‬‭you‬‭--‬‭what‬‭is‬‭your‬‭target‬‭in‬‭the‬‭sense‬‭that‬‭to‬‭grow‬‭EBITDA‬‭per‬‭vehicle‬‭sustainably‬‭or‬ ‭margins or how should one look at it?‬ ‭B.‬‭Govindarajan:‬ ‭See,‬‭if‬‭growth‬‭is‬‭a‬‭focus,‬‭what‬‭does‬‭it‬‭mean‬‭when‬‭you‬‭grow‬‭is‬‭that,‬‭as‬‭we‬‭mentioned,‬‭we‬ ‭haven't‬‭increased‬‭the‬‭pricing‬‭because‬‭we‬‭have‬‭to‬‭be‬‭an‬‭accessible‬‭motorcycle.‬‭And‬‭we‬‭also‬ ‭wanted‬‭to‬‭add‬‭value‬‭back‬‭to‬‭the‬‭product,‬‭which‬‭also‬‭our‬‭consumers‬‭have‬‭been‬‭looking‬‭at‬‭from‬ ‭Royal‬‭Enfield.‬‭We‬ ‭are‬‭conscious‬‭of‬‭it.‬‭And‬‭we‬‭are‬‭the‬‭market‬‭leaders‬‭and‬‭we‬‭have‬‭the‬ ‭responsibility‬‭of‬‭continuing‬‭to‬‭grow,‬‭which‬‭is‬‭what‬‭we‬‭have‬‭done‬‭for‬‭the‬‭last‬‭one‬‭decade‬‭in‬ ‭India.‬ ‭Page‬‭16‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭And‬‭now‬‭we‬‭are‬‭trying‬‭to‬‭do‬‭it‬‭outside‬‭India‬‭also,‬‭the‬‭middleweight.‬‭So‬‭we‬‭have‬‭to‬‭do‬‭more‬ ‭activities‬‭around‬‭that‬‭in‬‭promoting‬‭the‬‭motorcycling‬‭as‬‭a‬‭culture‬‭and‬‭around‬‭that‬‭surround‬ ‭systems‬‭of‬‭the‬‭motorcycling.‬‭So‬‭there‬‭will‬‭be‬‭expenses‬‭which‬‭will‬‭continue.‬‭What‬‭one‬‭have‬‭to‬ ‭look at is not to look at an absolute percentage.‬ ‭The‬‭growth‬‭has‬‭to‬‭be‬‭looked‬‭at‬‭on‬‭an‬‭absolute‬‭value,‬‭which‬‭we‬‭will‬‭actually‬‭get‬‭out‬‭of‬‭the‬ ‭overall‬‭revenue‬‭and‬‭also‬‭on‬‭the‬‭EBITDA‬‭overall.‬‭That's‬‭how‬‭we‬‭should‬‭look‬‭at‬‭it,‬‭not‬‭on‬‭the‬ ‭percentage alone.‬ ‭Jay‬‭Kale:‬ ‭Understood.‬‭Yes.‬ ‭Just‬‭one‬‭more‬‭on‬‭your‬‭gross‬‭margin.‬‭So‬‭you‬‭mentioned‬‭that‬‭this‬‭is‬‭mainly‬ ‭because‬‭of‬‭mix.‬‭So‬‭how‬‭would‬‭have‬‭commodities‬‭moved‬‭in‬‭Q3‬‭versus‬‭Q2?‬‭And‬‭going‬ ‭forward, how are you seeing the commodity projected?‬ ‭B.‬‭Govindarajan:‬ ‭Commodity‬‭has‬‭been‬‭largely‬ ‭stable.‬‭It‬‭was‬‭not‬‭a‬‭headwind,‬‭though‬‭steel‬‭and‬‭aluminum‬‭had‬ ‭some‬‭uptick‬‭here‬‭and‬‭there,‬‭but‬‭our‬‭value‬‭engineering‬‭has‬‭been‬‭ofsetting‬‭all‬‭those‬‭things.‬‭We‬ ‭are‬‭studying‬‭how‬‭it‬‭does‬‭with‬‭the‬‭entire‬‭situation‬‭across‬‭the‬‭market‬‭on‬‭the‬‭commodity‬ ‭movement and all those things.‬ ‭We‬‭will‬‭know‬‭in‬‭this‬‭quarter‬‭because‬‭we‬‭are‬‭into‬‭an‬‭SBP‬‭cycle.‬‭So‬‭during‬‭this‬‭cycle,‬‭we'll‬‭once‬ ‭again‬‭be‬‭looking‬‭at‬‭how‬‭the‬‭inflation‬‭is,‬‭how‬‭the‬‭commodity‬‭is‬‭moving‬‭and‬‭accordingly‬‭what‬ ‭actions to be taken.‬ ‭But‬‭as‬‭I‬‭mentioned,‬‭all‬‭these‬‭platform‬‭changes‬‭activities‬‭which‬‭are‬‭done,‬‭first‬‭is‬‭we‬‭have‬‭to‬ ‭land‬‭the‬‭value‬‭to‬‭the‬‭consumer.‬‭That's‬‭what‬‭we‬‭have‬‭done.‬‭Now‬‭the‬‭focus‬‭on‬‭all‬‭these‬‭products‬ ‭on the value engineering also will start.‬ ‭Jay‬‭Kale:‬ ‭Understood.‬‭And‬‭just‬‭one‬‭last‬‭question.‬‭With‬‭this‬‭intervention‬‭of‬‭Battalion‬‭Black‬‭pricing,‬‭et‬ ‭cetera,‬‭how‬‭have‬‭you‬‭seen‬‭your‬‭customer‬‭profile‬‭change?‬‭Has‬‭there‬‭been‬‭an‬‭increased‬ ‭proportion‬‭of‬‭first-time‬‭buyers‬‭coming‬‭into‬‭RE‬‭or‬‭the‬‭upgrader's‬‭contribution‬‭has‬‭increased?‬ ‭And in that context, how has your RE to RE replacement growth panned out?‬ ‭B.‬‭Govindarajan:‬ ‭Look,‬‭I‬‭think‬‭Battalion‬‭Black,‬‭we‬‭launched‬‭it‬‭into‬‭the‬‭market‬‭because‬‭when‬‭we‬‭launched‬ ‭Bullet‬‭on‬‭the‬‭J‬‭series,‬‭which‬‭was‬‭the‬‭last‬‭transition‬‭on‬‭the‬‭J-platform,‬‭the‬‭market‬‭came‬‭back,‬ ‭especially‬‭on‬‭the‬‭area‬‭where‬‭the‬‭Bullet‬‭was‬‭loved‬‭and‬‭looked‬‭at‬‭it‬‭in‬‭a‬‭diferent‬‭context.‬‭And‬ ‭they were looking at a few changes which are required.‬ ‭As‬‭an‬‭organization,‬‭we‬‭quickly‬‭went‬‭back‬‭and‬‭then‬‭we‬‭brought‬‭the‬‭Battalion‬‭Black.‬‭In‬‭those‬ ‭markets,‬‭especially‬‭Delhi,‬‭Punjab,‬‭Chandigarh,‬‭Haryana,‬‭and‬‭part‬‭of‬‭UP,‬‭the‬‭market‬‭has‬‭come‬ ‭back,‬‭dealers‬‭are‬‭happy,‬‭consumers‬‭are‬‭happy.‬‭And‬‭now‬‭we‬‭are‬‭also‬‭opening‬‭up‬‭to‬‭the‬‭rest‬‭of‬ ‭India.‬ ‭As‬‭far‬‭as‬‭the‬‭first-time‬‭buyers‬‭which‬‭you‬‭were‬‭talking‬‭about,‬‭our‬‭first-time‬‭buyers‬‭is‬‭almost,‬ ‭what,‬‭about‬‭18%,‬‭19%‬‭now.‬‭So‬‭that's‬‭what‬‭is‬‭the‬‭share‬‭of‬‭first-time‬‭buyers.‬‭Upgrading‬‭cycle,‬ ‭as‬‭I've‬‭been‬‭always‬‭saying‬‭that‬‭we‬‭are‬‭waiting‬‭for‬‭that‬‭moment‬‭to‬‭click‬‭in.‬‭And‬‭that's‬‭why‬ ‭REOWN brought in.

And we are almost there at about 234 towns now.‬ ‭Page‬‭17‬‭of‬‭18‬ ‭Eicher Motors Limited‬ ‭February 10, 2025‬ ‭We‬‭are‬‭slowly‬‭bringing‬‭in‬‭awareness‬‭about‬‭the‬‭upgrade‬‭to‬‭our‬‭consumers.‬‭So‬‭we‬‭are‬‭setting‬‭the‬ ‭base‬‭when‬‭the‬‭moment‬‭clicks‬‭in,‬‭at‬‭least‬‭we‬‭can‬‭start‬‭getting‬‭into‬‭that‬‭journey‬‭faster‬‭so‬‭that‬‭the‬ ‭base is being set as of now, Jay.‬ ‭Jay Kale:‬ ‭Thanks and All the best.‬ ‭Moderator:‬ ‭Thank‬‭you.‬‭The‬‭next‬‭question‬‭is‬‭from‬‭the‬‭line‬‭of‬‭Amyn‬‭Pirani‬‭from‬‭JPMorgan.‬ ‭Please‬‭go‬ ‭ahead‬ ‭Amyn‬‭Pirani:‬ ‭Thanks‬‭for‬‭the‬‭opportunity.‬ ‭Most‬‭of‬‭my‬‭questions‬‭have‬‭been‬‭answered.‬‭I‬‭just‬‭wanted‬‭to‬‭ask‬ ‭regarding‬‭this‬‭OBD2B.‬‭Obviously,‬ ‭we'll‬‭wait‬‭for‬‭your‬‭price‬‭hikes‬‭and‬‭all.‬‭But‬‭any‬‭broad‬ ‭context‬‭as‬‭to‬‭what‬‭is‬‭the‬‭kind‬‭of‬‭cost‬‭inflation‬‭that‬‭we‬‭might‬‭see‬‭because‬‭of‬‭this?‬‭And‬‭should‬ ‭we‬‭be‬‭prepared‬‭for‬‭any‬‭wholesale‬‭corrections‬‭that‬‭you‬‭might‬‭do‬‭as‬‭you‬‭are‬‭ramping‬‭up‬‭or‬ ‭ramping down the older vehicles and the newer vehicles?‬ ‭B.‬‭Govindarajan:‬ ‭So‬‭Amyn,‬‭maybe‬‭I'll‬‭answer‬‭the‬‭second‬‭one‬‭first.‬‭For‬‭every‬‭transition‬‭be‬‭it‬‭from‬‭BS-IV‬‭to‬ ‭BS-VI,‬‭we‬‭are‬‭a‬‭company,‬‭we‬‭were‬‭not‬‭started‬‭with‬‭any‬‭of‬‭the‬‭hold‬‭inventories.‬‭We‬‭haven't‬ ‭gone‬‭in‬‭that.‬‭We'll‬‭always‬‭be‬‭conscious‬‭in‬‭transition.‬‭And‬‭so‬‭as‬‭even‬‭OBD2B,‬‭the‬‭transition‬‭is‬ ‭well planned, and we have tested, kept everything ready.‬ ‭Yes,‬‭you‬‭all‬‭know‬‭there‬‭will‬‭be‬‭some‬‭amount‬‭of‬‭cost‬‭increase‬‭due‬‭to‬‭OBD2B,‬‭which‬‭will‬‭be‬ ‭there,‬‭but‬‭we‬‭haven't‬‭decided‬‭what‬‭the‬‭price‬‭increase‬‭should‬‭be‬‭or‬‭shouldn't‬‭be‬‭because‬‭that's‬ ‭future looking, that we have to wait for some time.‬ ‭Amyn Pirani:‬ ‭Ok.

Thank you.‬ ‭Moderator:‬ ‭Thank‬‭you.‬‭Ladies‬‭and‬‭gentlemen,‬‭we‬‭will‬‭take‬‭that‬‭as‬‭a‬‭last‬‭question‬‭for‬‭today.‬‭I‬‭would‬‭now‬ ‭like to hand the conference over to the management for closing remarks.

Over to you, sir.‬ ‭Siddhartha‬‭Lal:‬ ‭All‬‭right.‬‭Thank‬‭you‬‭so‬‭much‬‭for‬‭joining‬‭the‬‭call‬‭and‬‭look‬‭forward‬‭to‬‭talking‬‭to‬‭you‬‭next‬ ‭quarter.

Thank you.

Bye-bye.‬ ‭Moderator:‬ ‭Thank‬‭you.‬‭On‬‭behalf‬‭of‬‭Eicher‬‭Motors‬‭Limited‬‭that‬‭concludes‬‭this‬‭conference.‬‭Thank‬‭you‬‭all‬ ‭for joining us.

You may now disconnect your lines.‬ ‭Page‬‭18‬‭of‬‭18‬